From Wikipedia, the free encyclopedia

Contents 1 General 2 History 3 Programs 3.1 Weekdays 3.2 Weekends 4 Slogans 5 See also 6 External links

WYSL AM is a radio broadcasting station in Rochester, New York. It broadcasts at 1040 kHz on the AM dial and also thorough a live stream on its website. The station is owned by Robert C. Savage under the name Radio Livingston.

The call letters for WYSL were taken from a radio station in Buffalo which had used the same calls (that station is now known as WWWS). Savage launched an all-news format in 1987 on 1030 kHz as a daytime-only station, but would later move to the 1040 frequency to broadcast 24 hours per day.

Historically the station was an all-news format with both local content and programming from the Associated Press. The all-news format, however, would end in 2006 for a number of reasons.

• First, the Associated Press discontinued its radio services in July 2005. WYSL simply replaced the network with CNN Headline News, the only other national commercial all-news outlet available.
• Second, CNNHN decided to launch "Headline Prime," which effectively eliminated its viability as an all-news network between the hours of 7 PM and 2 AM ET. This left a large hole in the schedule.
• Third, the Rochester market's "second-tier" news talker, WROC 950, had been replaced by a progressive talk format.

As a result, WYSL picked up conservative talkers Laura Ingraham and Bill O'Reilly from the former WROC lineup and added Rusty Humphries and Jerry Doyle from Talk Radio Network to fill in the late evening gap, thereby transforming the station into a news-talker. The all news format still exists during the morning drive, from 5:30 to 9 AM, with its own news bureau and the simulcasting of newscasts from television station WHEC.

WYSL shares some news staff with another small station, WSPQ in Springville, which the station refers to as its "Western New York bureau." WYSL is also affiliated with the Empire Radio Network for New York State News (the station's "Albany bureau"), CNN Radio, ABC News Radio, and the Wall Street Journal Radio Network.

WYSL increased its power from 2,500 watts to 20,000 watts in 2006.

In February 2007, WYSL added its first non-paid local talk show, The Bill Nojay Show. In March 2007, the station picked up The Dennis Miller Show.

Despite the station receiving acclaim from radio insiders, WYSL has not even registered a measurable listening audience in the Arbitron ratings books since 2004.

• Simulcast of WHEC, 5:30-7 AM
• Local morning news, 7-9 AM
• Laura Ingraham, 9 AM-12 N
• Simulcast of WHEC, 12 N-12:30 PM
• The Radio Factor with Bill O'Reilly, 12:30-2 PM
• Bill Nojay, 2-3 PM
• Dennis Miller, 3-5 PM
• Simulcast of WHEC, 5-6:30 PM
• Paid programs, 6:30-8:30 PM
• Rusty Humphries, 9 PM-12 M (break for WHEC news 11-11:30 PM)
• Jerry Doyle, 12 M-2 AM
• CNN Headline News, 2-5:30 AM

• Tammy Bruce, Saturdays 7-10 PM
• Cleveland Browns
• Various local college and minor league sports

The station uses the slogans "Whistle" A pun on its call letters. "News Power 1040" and "The News Station". The "News Power" Slogan was introduced when the Laura Inghram Show debuted on the station.

• WHEC-TV
• WHAM-AM (Main Competitor)
• CNN Headline News
• The Wall Street Journal

• WYSL-1040 Official Website