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WUAB
From Wikipedia, the free encyclopedia
| WUAB | |
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| Lorain/Cleveland, Ohio | |
| Branding | My 43, WUAB |
| Slogan | Cleveland's Go-To Place for Everything |
| Channels | Analog: 43 (UHF) Digital: 28 (UHF) |
| Affiliations | My Network TV CBS (alternate via sister station WOIO) |
| Owner | Raycom Media |
| Founded | September 15, 1968 |
| Call letters meaning | United Artists Broadcasting (founding owner) |
| Former affiliations | Independent (September 15, 1968-September 3, 1995) UPN (January 15, 1995-September 4, 2006) The WB (secondary; January 15, 1995-August 31, 1997) |
| Transmitter Coordinates | (Bruening Dr, Parma, OH) |
| Website | www.my43.net |
WUAB, identified on-air as My 43, WUAB, is the My Network TV affiliate in Cleveland, Ohio. The station is licensed to the suburb of Lorain, with studios in downtown Cleveland. Its transmitter is located in Parma, Ohio. The station also serves as the default MNTV affiliate for Erie, Pennsylvania; and is available on most cable systems in northwest Pennsylvania.
Prior to January 15, 1995, WUAB was one of the leading independent stations in the country. It was Cleveland's UPN affiliate from January 15, 1995 to September 4, 2006.
The station, along with WOIO, is currently owned by Raycom Media and are the largest stations in that group. WOIO now manages WUAB's news division producing a 10 p.m. newscast under the banner "19 Action News at 10".
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WUAB had the humblest of beginnings. United Artists Broadcasting (owned by the studio with the same name, then a Transamerica property) was its original owner, bringing the station to life on September 15, 1968. It was the second commercial UHF station in the area; WKBF-TV had beaten it to the air by eight months. Its main studio was in a combination bowling area kiddie's room and a trailer in a shopping center in Parma, with sales offices in downtown Cleveland. WUAB quickly overcame a shaky start to become one of the country's top independent stations. The station's talents, such as Linn Sheldon, had been polished TV personalities with experience on Cleveland's network affiliates.
Originally, WUAB's slogan was Channel 43 plays favorites. Most of these favorites were cartoons, syndicated off-network sitcoms, movies (dubbed "United Artists' Star Movies"), and religious shows. WUAB broadcast these shows out of a new facility on Day Drive in suburban Parma, which opened on September 7, 1970.
Both WUAB and WKBF struggled to be profitable, despite the deep pockets of both stations' owners (WKBF was owned by Kaiser Broadcasting). Both signed on everyday at around 10 a.m. and went off the air by 1 a.m.
By September 2, 1974, WUAB had clearly established itself at the leading independent in Cleveland. Kaiser opted to shut down WKBF and purchase a percentage of WUAB on March 28, 1975, but United Artists kept majority control. WUAB therefore acquired the programming rights to most of WKBF's stronger shows. WUAB now signed on at 6 a.m. and signed off very late at night.
On September 6, 1977, Field Communications bought the rest of Kaiser's share in its television outlets. WUAB and KBSC in Los Angeles were not included in the sale. KBSC was sold to National Subscription TV while WUAB was sold (by both United Artists/Transamerica and Kaiser) to the Gaylord Broadcasting Company on September 6, 1977. Under Gaylord, WUAB continued as a broadcasting powerhouse, and cemented its status as one of the leading independent stations in the country.
The station pulled off a major coup on September 2, 1980 by winning the broadcast rights to the Cleveland Indians of baseball's American League. The station also became broadcast home of the NBA's Cleveland Cavaliers. During this time, it appeared on several cable systems in Ohio, as well as West Virginia, Pennsylvania, Kentucky, and Western Ontario.
The station disappeared from most cable systems outside Cleveland on September 3, 1990, but is still available in Erie & Youngstown on cable, and can be seen on cable as far south as New Castle, Pennsylvania (which is part of the Pittsburgh television market despite being considerably closer to Youngstown), the only such station from Cleveland in the city.
WUAB remained the leading independent into September 2, 1980. Channel 61 returned to the air as WCLQ on September 7, 1981, but made no headway against WUAB, and eventually became home-shopping station WQHS-TV. On September 2, 1985, WOIO signed on with an entertainment format as well. Both WOIO and WUAB went head to head, with WBNX-TV joining the competition on September 2, 1985. WUAB turned down an affiliation with Fox on October 9, 1986--one of the few long-established major-market independents to do so. WOIO snapped it up, and soon overtook WUAB in the ratings.
WUAB debuted the "10 O'Clock News" on January 4, 1988. It was the second attempt at a primetime newscast in Cleveland. The original news team consisted of anchors Romona Robinson and Bob Hetherington, Frank Carivello, and Gib Shanley.
On September 4, 1989, Gaylord sold WUAB to Cannell Broadcasting, headed by actor/director Stephen J. Cannell. Though the station performed adequately in the ratings under Cannell ownership, the company was unable to restore the station to its former glory. On September 5, 1994, Malrite Communications, owner of WOIO, signed a local marketing agreement with Cannell, and as a result, WOIO and WUAB became sister stations. WUAB was still technically owned by Cannell, but the station was now managed in tandem with WOIO. Both stations moved to a location at downtown Cleveland's Reserve Square.
WOIO became the market's CBS station after an affiliation swap with the area's longtime CBS affiliate, WJW, On September 5, 1994, and moved most of its sitcoms and syndicated cartoons to WUAB. Fox Kids went to WBNX. On February 6, 1995, WUAB began producing two daily newscasts to be aired on WOIO in addition to their own 10 p.m. newscast under the moniker "Cleveland Television News". Although WOIO was the senior partner in the LMA, it had no news department before becoming a CBS station. Unfortunately for both stations, WJW moved its late newscast to 10 pm, and made Cleveland Television News look amateurish by comparison.
WUAB ended its long run as an independent on January 14, 1995 , when it became the market's affiliate for both the UPN and WB networks, with UPN as the primary affiliation. The dual-affiliation did not cause the station any problems at first, as both networks only programmed for a few nights of the week. However, on September 1, 1997, WUAB became solely affiliated with UPN, and The WB signed an affiliation with WBNX.
When the Federal Communications Commission began allowing television duopolies on September 4, 2000, Raycom (which had merged with Malrite on September 2, 1996) purchased WUAB outright.
WUAB dropped children's programming to carry more infomercials on September 22, 2003. As September 4, 2006, WUAB offers advertisers more infomercials time slots than any other Cleveland area broadcaster; an average of 90 half hour infomercials per week. This fills a large part of WUAB's weekend dayparts and overnight schedules.[1]
WUAB ranked #24 in overall ratings among all the UPN affiliates during the November 2005 ratings sweep period. Source: TV Week. [2]
The station is readily available over-the-air to Kingsville, Leamington, and Pelee Island in southern Essex County, Ontario, and was once listed in the TV Guides for those communities (and Windsor, Ontario; though the station's signal wasn't strong enough to reach Windsor and Detroit. Unlike WKYC-TV, WEWS-TV, and WJW, it was not one of the stations from Cleveland carried on local cable in those three locations.
WUAB has been on cable channel 20 in London, Ontario since 1976. It is the only Cleveland station carried in London today.
WUAB has been the longtime "free TV" home of the Cleveland Cavaliers. which aired from October 1973 to April 1987, and since October of 1994.
Under a new deal with FSN Ohio, Channel 43 will simulcast 5 Cavaliers regular season games, and select playoff games per year with FSN, which is the Cavs' main TV partner.
Thanks in large part to LeBron James, Cavaliers games have been big ratings grabbers for the station over the past few years.
In a major announcement, CBS Corporation and Time Warner announced on January 24, 2006, that they will close their respective UPN and WB networks and jointly launch the CW Network on September 19, 2006. Shortly after the announcement of the CW Network, News Corporation announced that it would launch My Network TV for stations left out of the merger.
On March 7, 2006, 6 days after competitor WBNX gained the CW affiliation, WUAB was announced as an affiliate of My Network TV, along with two other Raycom Media-owned stations. [3]
On July 14, 2006, WUAB began showing off its new logo "My 43" on air, as well as identifying as "My 43, WUAB" in its promos and legal ID. The station also temporarily shut down their webpage in anticipation of the launch of My Network TV.
Occasionally as time now permits, WUAB may now carry CBS network programs should they be preempted by WOIO in the event of a special, a breaking news story or any other emergency.
My43 also broadcasts "19 Action News at 10 HD", which is produced by sister station WOIO. The news on My43 also began broadcasting in high definition on October 21, 2007. WUAB began broadcasting in the 720p format after their switch from UPN to My Network TV in September 2006. The newscast on WUAB is also 720p, even though the news on WOIO is 1080i.
Up until October 1, 2007, The Tube Music Network was carried on DT-43.2. On that same day, the network ceased operations. Currently, DT-43.2 displays the following message.
| “ | Due to circumstances beyond our control, The Tube Music Network will no longer be available. Please do not call either your cable provider or WUAB as the decision to cease operations was solely that of The Tube Network. For more information go to www.thetubetv.com. WUAB DT43.2 Lorain Cleveland. | ” |
The fate of DT-43.2 is currently unknown.
- Channel 43 1968-1999
- Hometeam 43 1999-2002
- 43 The Block 2002-2005
- WUAB UPN 43 2005-2006
- My43 WUAB 2006-Present
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| January 1974 (used from September 15, 1968 - September 1, 1980) | 1984 (used from September 2, 1980 - September 5, 1987) | 1989 (used from September 6, 1987 - September 1, 1991) | 1996 (used from September 2, 1991 - August 31, 1997) | Ten O'Clock News logo from 1996 |
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| September 6, 1999 - September 1, 2002 | September 2, 2002 - March 14, 2005 | March 15, 2005 - September 4, 2006 | September 5, 2006 - present |
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| Local television stations | WKYC 3 (NBC, WX+ on DT2) · WEWS 5 (ABC) · WJW 8 (Fox) · WDLI 17 (TBN) · WOIO 19 (CBS, "24/7 Weather" on DT2) · WVPX 23 (ION) · WVIZ 25 (PBS) · WAOH 29/W35AX 35 (A1) · WIVN 29/WIVM 52 (A1) · W32AR 32 (TBN) · WRAP 32 (Corner) · WUAB 43 (MNTV) · W47AB 47 (PBS) · WEAO 49 (PBS) · WGGN 52 (TBN) · WCDN 53 (Daystar) · WBNX 55 (The CW) · WQHS 61 (UNI) · WXOX 65 (HSN) · WOAC 67 (Ind.) · WMFD 68 (Ind.) |
| Defunct television stations | WAKN 11 (JTV) · WICA 15 (Ind.) · WKBF 61 (Ind.) |
| Local Cable Television Stations | FSN Ohio · ONN · STO |
| See also: | Broadcast television stations in Detroit/Windsor, Toledo, Columbus, Ohio, Youngstown, Wheeling/Steubenville, Erie and Ontario |
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WSYX-DT 6.2 (Columbus) - WOHL-CA 25 (secondary) (Lima) - WYTV-DT 33.2 (Youngstown) - WUAB 43 (Cleveland) - WRGT-DT 45.2 (Dayton) |
| See also: ABC, CBS, CW, Fox, NBC, PBS and Other stations in Ohio |
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| Corporate Staff |
Paul McTear (President & CEO) · Wayne Daugherty · Marty Edelman · Leon Long · Jeff Rosser · Anne Adkins · Clyde Baucom · Rebecca Bryan · David Folsom · Mary Carloe McDonnell · Billy McDowell · Susana Schuler · Melissa Thurber
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| Network Affiliates |
ABC Network Affiliates: KAIT · KLTV · KTRE · WLOX · WTVM 1Raycom Media owns and operates these stations through Southeastern Media Holdings. |
| Annual Revenue: Unknown at this time. · Employees: 4,200 · Stock Symbol: None, privately held. · Website: www.raycommedia.com | |