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WMFP is a television station in the Boston market. The station is licenced to Lawrence, Massachusetts, and is owned by Multicultural Television. Until May of 2007, it carried both the Shop at Home and Jewelry Television networks as a result of SAH's closure and subsequent relaunch. In addition, it also carries the New Zoo Revue and Ask Gilby every Wednesday morning to fulfill FCC requirements to air educational programming.

The WMFP call letters were installed on February 10, 1984. Initially, the station broadcast approximately 8 hours per day, using a transmitter located on a hill behind the Baldpate Hospital in Georgetown, Massachusetts. In September of 1992, a new broadcast antenna was mounted via Sikorsky sky-crane helicopter on top of 1 Beacon Street in Boston, MA. WMFP installed a new transmitter on an upper floor of the same building and started broadcasting from Boston in November 1992. Station president at that time was Boston-area political commentator Avi Nelson. Bill Mockbee, well-known in radio and TV broadcasting in Boston, was the General Manager, and composer/conductor/actor David Morrow was the Operations Manager. WMFP began to carry several NBC programs in early 1993, including the soap opera Another World.

On May 16, 2006, parent company E.W. Scripps announced that Shop at Home would be suspending operations, effective June 22, 2006. [1] However, the network temporarily ceased operations on June 21, and WMFP switched to Jewelry Television (and, on June 23, a mixture of both networks).

On September 26, 2006, Scripps announced that it was selling its Shop at Home stations, including WMFP, to Multicultural Television of New York City for $170 million. [2] The sale of WMFP closed on April 24, 2007. Before the sale announcement an affiliation with MyNetworkTV was discussed as a possibile future course for the station [3]. Eventually, MNTV chose to affiliate with WZMY.

In May of 2007, Multicultural took over WMFP, and at the moment, is running infomercials and home-shopping programming from Gems TV outside of its few hours a week of children's programming.

• Query the FCC's TV station database for WMFP

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