2UUS

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WSFM (2UUS)
Broadcast area Flag of Australia Sydney, Australia
Slogan Good Times, Great Classic Hits
Frequency 101.7 MHz FM
(repeaters on 88.3 and 99.1 MHz)
First air date 1978-11-23
Format Classic hits
Callsign meaning 2 = New South Wales
UUS = reference to previous AM callsign, 2WS (Western Sydney[citation needed])
Former callsigns 2WS (until 1993-06-01)
Owner Australian Radio Network
(Clear Channel Communications, APN News & Media)
Website WSFM website

2UUS (identified on air and in print as WSFM) is a major FM band radio station broadcasting in Sydney, Australia. Its main content is commercial music, in particular classic hits from the 60's to the 90's, with a greater focus on the 70's and 80's. The station is owned by the Australian Radio Network, a 50/50 joint venture between Clear Channel Communications of the U.S., and APN News & Media Ltd. Its target market is all people aged 39-54.

WSFM's main frequency is 101.7 MHz on the FM band, with two repeaters in the outer suburbs of Sydney: 88.3 MHz in the Macarthur region, and 99.1 MHz centred in the Richmond/Hawkesbury region. It previously transmitted on 1224 kHz on the AM band; this frequency is now used by print-handicapped radio station 2RPH.

Contents

Liverpool Broadcasting and Transmitting Co Pty Ltd was granted an AM radio license in the late 1970s, specifically to serve the Western Suburbs of Sydney. 2WS began broadcasting on November 23, 1978, from temporary studios in a relocated cottage at 2 Leabons Lane, Seven Hills, NSW, with a 5 kW transmitter located at nearby Prospect.

The studios subsequently moved, in October 1979, into a purpose built complex behind the old cottage in Leabons Lane. The original building was demolished, with the material donated to charity.

In the early 1990's the station was granted an FM licence covering the full Sydney metropolitan area. Its new transmitter site was located at Artarmon, in northern Sydney. The official callsign was changed to 2UUS (using a literal 'double-U' to compensate for the extra letter required), although the station still identified as 2WS until 2001, when they changed their on-air name to WSFM.

WSFM now broadcasts from studios at North Ryde. The building also houses facilities for Mix 106.5 and The Edge 96.1, both also owned by the Australian Radio Network. The previous studios in Seven Hills are now used by Christian radio station Heart 103.2 (2CBA).

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