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Up-selling
From Wikipedia, the free encyclopedia
Up-selling is a sales technique, where a salesman attempts to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a better sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously.
Examples of up-sales are adding side dishes to a food order, selling an extended service contract for an appliance, or selling luxury finishing on a vehicle. A common technique for successful up-sellers is becoming aware of a customer's background and budget, allowing them to better understand what the particular person might need. Many companies teach their employees to up-sell products and services.
In a more modern context, Go Daddy is a particularly salient example; they offer domains at incredibly low prices-- less than $10 (USD) in most cases-- yet they offer tons of additional products during the checkout process. This includes web hosting, privacy options, traffic & search engine promotional tools, etc.
Today you can find CRM software like Mekashron Business, that can help you manage your Up-sells, by automatically alerting your sales personal about possible [up-sale].
