Square Enix

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Square Enix Company, Limited
Type Public (TYO: 9684)
Founded September 1975 (as Enix)
April 1, 2003 (merged with Square Co. to become Square Enix)
Headquarters Nishi-Shinjuku, Tokyo, Japan
Key people Yasuhiro Fukushima, Honorary Chairman
Yōichi Wada, President and CEO
Keiji Honda, Executive Vice President
Industry Software & Programming
Books & Magazines (Japan only)
Products Final Fantasy franchise
Dragon Quest franchise
Kingdom Hearts franchise
Bubble Bobble franchise
Space Invaders franchise
Revenue $598.3M USD (Image:green up.png227% FY '03 to '04)
Employees 3,164 (as of March 31, 2007)
Subsidiaries Taito Corporation
Website www.square-enix.com

Square Enix Company, Limited ( Kabushiki-gaisha Sukuwea Enikkusu?) TYO: 9684 is a Japanese video game company best known for its console role-playing game franchises, which include the Final Fantasy series, the Dragon Quest series (known as Dragon Warrior in North America from 1989 until 2005), and the Kingdom Hearts series. Square Enix was formed as the result of a merger between rivals Square Co. and the Enix Corporation. On April 1, 2003, Enix legally absorbed Square, with Square stockholders receiving 0.85 shares of stock in the new company compared to Enix stockholders receiving a one-to-one trade. Despite this, many top officials within Square assumed leadership roles in the new corporate hierarchy, including Square president Yōichi Wada, who was appointed president of the new corporation.

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Square Enix has regional operations, including Square Enix, Inc. (for all of North America) and Square Enix Ltd. (for Europe and other areas that use the PAL-television standard). In July 2003, Square Enix relocated their headquarters to Yoyogi, Shibuya-ku, Tokyo. In March 2004, Square Enix acquired UIEvolution, Inc. in order to strengthen its wireless market. On August 22, 2005, Square Enix announced its acquisition of the amusement gaming developer and publisher, Taito Corporation, renowned for their arcade hits, Space Invaders and the Bubble Bobble series. By September 28, 2005, Square Enix had wholly acquired Taito. In January 2005, the company expanded operations to Beijing, China by establishing Square Enix (China) Co., Ltd as a wholly owned subsidiary. The company also has a controlling interest in Community Network Software Engine of Beijing, China which focuses on network middle-ware for gaming.

Square Enix has just recently acquired an Unreal Engine 3 license, to help in the development of future titles and game development tools.[1]

As of September 2003, Square Enix' production staff were divided in eight different Square teams:[2]

In addition to two Enix teams:[2]

  • Production Team 9 headed by Ari Miyake (responsible for Dragon Quest)
  • Production Team 10 headed by Yosuke Saito

As of May 2005, Production Team 10 was headed by Yoshinori Yamagishi and was responsible for producing tri-Ace's games.[3] Yusuke Hirata left Square Enix in June 2005 to join Aquaplus,[4] while Yasumi Matsuno left in August 2005 for speculated reasons.[5]

Cover of Dragon Quest VIII. The Dragon Quest series is one of Square Enix's most valuable assets.
Cover of Dragon Quest VIII. The Dragon Quest series is one of Square Enix's most valuable assets.

By far, Square Enix's video gaming properties are its most valued assets. Square Enix's Dragon Quest franchise is considered the second most popular game series in Japan after Pokémon, and each new installment of the series routinely reaches the top of Japanese sales records, selling over 41 million units so far, with about 39 million from Japan. Overall, the Final Fantasy franchise can be considered the company's most important asset, with total worldwide sales of over 75 million units as of 2007.[6] More recently, Square Enix's Kingdom Hearts series (developed in collaboration with Disney's Buena Vista Games) has become massively popular worldwide, adding another valuable asset to the company.

In early 2003, Square Enix's U.S. subsidiary registered the Dragon Quest trademark, retiring the Dragon Warrior moniker, which was necessitated in 1989 due a trademark conflict with the now defunct TSR, Inc. In May 2004 Square Enix announced an agreement with Sony Online Entertainment for the Japanese publishing rights to EverQuest II. As of 2006, Square Enix has produced titles for the Sony PlayStation 2, Nintendo GameCube, and Microsoft Xbox 360 video game consoles, as well as for the Nintendo Game Boy Advance, Nintendo DS and PlayStation Portable handheld game consoles. The company has announced titles for the PlayStation 3, Xbox 360 and Wii consoles, as well as for the Nintendo DS. In addition, they have published games for Microsoft Windows-based personal computers, and for various models of mobile phone. Square Enix mobile phone games are available on the Vodafone network in some European countries, including Ireland, Great Britain, Spain, and France. Twenty five of Square Enix's video games were included in Famitsu magazine's top 100 games, seven being in the top ten list, with Final Fantasy X claiming the number one position. [7] Square Enix's other franchises lag behind many non-Square Enix franchises saleswise.

Before its launch, Michihiro Sasaki, senior vice president of Square Enix, spoke about the PlayStation 3, saying "We don't want the PlayStation 3 to be the overwhelming loser, so we want to support them, but we don't want them to be the overwhelming winner either, so we can't support them too much."[8] Square Enix continued to reiterate their devotion to multi-platform publishing in 2007, promising more support for the North American and European gaming markets where console pluralism is generally more prevalent than in Japan[9].

Square Enix has revealed that a new seventh generation middleware game engine called the White Engine will power the PlayStation 3 exclusive Final Fantasy XIII and other future games. In addition, the company has licensed Epic Games' Unreal Engine 3 for use outside White Engine projects.

Square Enix first started its online gaming business phase back in 2000[citation needed]. The first online game Square Enix created was Final Fantasy XI. Final Fantasy XI was first released in Japan on May 16, 2002, for the PlayStation 2. In March 2004, Square Enix released the game worldwide. With the huge success from Final Fantasy XI, Microsoft had the game ported into the Xbox 360 in April 2006, making it the first Final Fantasy game ever to be on the Xbox franchise. Due to the success of their MMORPG, Square Enix began a new project called Fantasy Earth: The Ring of Dominion. GamePot, a Japanese game portal, got the license to publish Fantasy Earth in Japan and it was released in Japan as "Fantasy Earth ZERO." In November 2006, however, Square Enix dropped the Fantasy Earth Zero project, giving acquisition to GamePot.

The company also has a manga publishing division in Japan (from Enix) called Gangan Comics. It publishes manga for the Japanese market only. Titles published by Gangan Comics include Papuwa, Pani Poni, Spiral and Fullmetal Alchemist. Also contains manga adaptations of diverse Square Enix games, like Dragon Quest, Kingdom Hearts and Star Ocean. Some of these titles were also adapted into anime series.

Fullmetal Alchemist so far is the most successful offspring of Square Enix's manga branch.[citation needed] The anime series obtained great popularity in Japan and even spawned a movie sequel. Both series and movie are licensed to many locations worldwide (in North America by FUNimation Entertainment). The same occurs with its manga series, licensed in North America by Viz Media.

Kingdom Hearts and Spiral were licensed in North America by Tokyopop, however, due to unknown reasons, Tokyopop dropped Spiral, and the title is now pending release by Hachette's Yen Press.

Pani Poni Dash!, an anime series based on the Pani Poni manga, was licensed in North America by ADV Films.

  • The company won IGN's award for Best Developer of 2006 for the PlayStation 2.[10]
  • The Better Business Bureau has assigned the company's North American subsidiary, Square Enix, Inc., a rating of "B." [11]

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