SABC 3

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SABC3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English.

It was created in 1996, after the SABC restructured its television channels. It inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC3 ranks fourth out of South Africa's five analogue channels in audience ratings.[citation needed]

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Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series.[citation needed] SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates.

SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo: The Need. SABC3 also licenses and produces local versions of international shows like NBC's The Apprentice and the BBC's The Weakest Link.

Other programs on SABC3 have included:

As of the end of July 2007, SABC 3 changed their look to a more new age theme. Their new slogan is Stay with SABC 3.


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