Quebecor Media Inc.

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Quebecor Media Inc. is a subsidiary of Quebecor Inc. It owns and operates the following companies:

  • Vidéotron (largest cable TV and internet service provider in Quebec)

In 2007, Quebecor acquired the Osprey Media newspaper group. Osprey is currently operated as a separate division of Quebecor.

  • Canoe.ca (Canadian internet portal)
  • Archambault stores (largest music store chain in Eastern Canada)
  • Editions Quebecor Media-largest group of publishing houses in Quebec
  • Vidéotron Télécom (telecommunications)
  • Select-Canada's largest independent CD and video distributor
  • Nurun Inc. (interactive agency)
  • Le SuperClub Vidéotron -the largest chain of video stores in Québec
    • Jumbo Video (small video chain operated by Le SuperClub Vidéotron)

Quebecor Media's wide range of media properties enables it to execute "convergence" strategies that are sometimes criticized. When the TVA television network was running the program Star Académie (sort of a French-language "American Idol"-type program), it was heavily cross-promoted: TVA would mention it in the "entertainment" segment of news broadcasts, the newspaper Le Journal de Montréal would run several pages on it, magazines would run articles on it, and so forth. The show was even hosted and produced by company CEO Pierre-Karl Péladeau's girlfriend, TV personality Julie Snyder. The strategy worked: the show's first season was a huge ratings success and a cultural phenomenon, and continues in future seasons.

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