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Search Engine Marketing Professional Organization
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The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers.
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The organization was started by the following individuals who formed the original of Board of Directors:
- Barbara Coll (WebMama.com Inc)
- Dana Todd (SiteLab International Inc.)
- Kevin Lee (Did-It)
- Noel McMichael of (Marketleap, later acquired by Digital Impact)
- Christine Churchill (KeyRelevance)
- Fredrick Marckini (iProspect)
- Jessie Stricchiola (Alchemist Media)
- Brett Tabke of WebMasterWorld was added as a Board Member soon after the launch of the association.
Danny Sullivan (formerly from Search Engine Watch) was briefly on the founding Board of Directors, then served on the original Board of Advisors, along with Chris Sherman of Search Day, Dan Boberg from Overture, Chris LaSala from Google and Safa Rashtchy of Piper Jaffray.
- Represents over 500 companies globally through initiatives to support a general mission of outreach and education, to expand and influence the growing search engine marketing (SEM) industry.
- Provides free information as a public service, such as research, case studies, "webinars" and learning materials for search engine marketing.
- Has an SEO/SEM Job Board which is open to the public. Only members can post jobs however.
- Launched new SEMPO Institute for search marketing training courses.
- A way to get involved with other members of the SEM community worldwide, and further the mission of the maturing search engine marketing industry.
- Committees include Research, Education, Global Working Groups, and Metrics/Standards are open to all members, are working on a large number of activities and issues.
- SEMPO's Annual State of the Search Market Survey is widely referenced by press and industry analysts, and is one of the largest research benchmarking studies of SEM in the North America market.
Please be Aware:
- SEMPO states on their site that "Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices."
- They also state "SEMPO is an industry organization designed to promote search engine marketing in general..."
- Further research on their website would indicate significant income may be derived from selling memberships and education about search engine marketing.
SEMPO's sponsors include Google, Yahoo, Microsoft, SuperPages, and Search Engine Strategies. Its membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies.