PopMatters

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PopMatters
Image:Logo-popmatters.gif
URL www.popmatters.com
Type of site Zine / Blog
Available language(s) English
Owner Sarah Zupko
Created by Sarah Zupko
Launched Fall, 1999
Current status Active

PopMatters is an international webzine of cultural criticism. Its scope is broadly cast on all things pop culture. PopMatters publishes reviews, interviews, and detailed essays on most cultural products and expressions in areas such as music, television, films, books, video games, comics, sports, theater, visual arts, travel, and the Internet.

Contents

PopMatters was founded by Sarah Zupko, who had previously established the cultural studies academic resource site PopCultures.com. PopMatters launched in the fall of 1999 as a sister site journal devoted to providing intelligent reviews and criticism of various media products.

Rapidly, PopMatters took on its own identity and was positively received early on for the variety of analytical styles the site brought to online criticism. Growing quickly, the site went from a weekly publication schedule to a five-day-a-week magazine format, expanding its content into regular reviews, features, and columns.

The site has grown into one of the largest regular sources of cultural criticism online, with an extensive archive of reviews and articles amassed since its inception. Publications such as USA Today.com, AlterNet, and Movies.com regularly pick up links to PopMatters articles and post quotes from PopMatters writers. In the fall of 2005, monthly readership exceeded one million.

PopMatters employs writers from around the globe, with contributors based in six continents and numerous countries. Its staff includes writers from various backgrounds as well, ranging from academics and professional journalists to career professionals and first time writers. Many of its writers are published authorities in various fields of study, and as PopMatters affiliates have been called upon for their opinion by other media outlets, such as the BBC, NPR, MSNBC, Radio Australia, and VH1.

PopMatters also currently hosts four blogs: "Peripatetic Postcards," a travel blog by Japanese pop culture observer, Todd Joseph Miles (tjm) Holden; "Marginal Utility," essays on consumer culture by critic Rob Homing; "Crazed by the Music," discussions on and examinations into matters related to the music business by notable music critic Jason Gross; and "Short Ends and Leader," a multi-faceted film blog edited by Bill Gibron.

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