Piedmont Triad

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The Piedmont Triad, Triad, or North Carolina Triad is a region of North Carolina in the Piedmont that consists of the area centered around the cities of Greensboro, Winston-Salem, High Point, and Burlington. The area is connected by Interstates 40, 85, 73, & 74 and is served by the Piedmont Triad International Airport. Long known as one of the primary manufacturing and transportation hubs of the southeastern United States, the Triad is also an important educational and cultural region and occupies a prominent place in the history of the American Civil Rights Movement. The Triad is not to be confused with the "Triangle" region (Raleigh / Durham / Chapel Hill) directly to the east. As of 2005, the Piedmont Triad has a population of 1,490,886.

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Eleven institutions of higher education are located within the Triad, including Wake Forest University, Salem College, Winston-Salem State University, North Carolina School of the Arts, High Point University, Guilford College, University of North Carolina at Greensboro, Greensboro College, Bennett College, North Carolina Agricultural and Technical State University, and Elon University. Three prominent boarding schools also call the Triad home: Salem Academy, Oak Ridge Military Academy, and the American Hebrew Academy.

Major art and historical museums contribute to the cultural climate of the region, including the Southeastern Center for Contemporary Art (SECCA), The Reynolda House Museum of American Art, Old Salem, High Point Historical Museum, Mendenhall Plantation, the Weatherspoon Museum of Modern Art (located on the campus of UNCG), Blandwood Mansion and Gardens, the Greensboro Historical Museum, Guilford Battleground National Military Park, and the Charlotte Hawkins Brown State Museum. The area also has its fair share of scientific museums, such as SciWorks, the Wake Forest Museum of Anthropology, and the Natural Science Center of Greensboro. (Museums of the Triad)

Major roads and cities in the Piedmont Triad area. The blue triangle represents the three points of the "Triad".
Major roads and cities in the Piedmont Triad area. The blue triangle represents the three points of the "Triad".

The Triad area is notable for large textile, tobacco, and furniture corporations. The Triad remains a national center for textile manufacturing, represented by corporations including Hanes based in Winston-Salem, and International Textile Group, based in Greensboro. Tobacco remains a prominent crop in the Triad's rural areas and many tobacco companies like Lorillard Tobacco Company of Greensboro, and Reynolds American, based in Winston-Salem, call the Piedmont Triad home. Numerous furniture manufacturers are also headquartered in the Triad area, especially in the cities of High Point (deemed the "Furniture Capital of the World"), Thomasville (known as the "Chair City"), and Lexington. Popular brands like "Thomasville" and "Lexington" are derived from the names of these cities. Recently, however, many furniture and tobacco factories have been closing and/or laying off workers across the region in response to escalating industrial globalization.

After many of the old industries in the area began to die out, many Piedmont Triad cities began encouraging technological businesses to move into the Triad. Winston-Salem, for instance, founded within its downtown the Piedmont Triad Research Park, a highly interactive, master-planned innovation community developed to support life science and information technology research and development. Dell, Inc. in the early 2000s struck a deal with local officials allowing for the construction of a new computer assembly plant near the Triad city of Kernersville. Additionally, the University of North Carolina at Greensboro, the largest institution of higher learning in the region, and North Carolina A&T State University have joined forces to establish the Gateway University Research Park, a technology-based entity which will focus its efforts on a host of biological, life, and environmental science research projects. Upon full build out of the project, it is expected to be housed by two 75 acre campuses, employ approximately 2,000 people, and generate $50 million dollars per year to the Triad economy. LabCorp, one of the largest clinical laboratories in the world, has its corporate headquarters and several of its testing facilities in Burlington.

Many western Piedmont Triad counties and municipalities belong to the Northwest Piedmont Council of Governments while many in the east belong to the Piedmont Triad Council of Governments.

Counties most commonly associated with the Piedmont Triad are in red. Montgomery County (in orange) is sometimes included as well.
Counties most commonly associated with the Piedmont Triad are in red. Montgomery County (in orange) is sometimes included as well.

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The following are the most prominent regional shopping centers/malls in the Piedmont Triad region:

The following are prominent newspapers in the Piedmont Triad region and the counties each newspaper covers.

All of the Piedmont Triad region belongs to the Greensboro/Winston-Salem/High Point television designated market area (DMA). The following are stations that broadcast to this DMA. These stations are listed by call letters, channel number, network and city of license.

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