From Wikipedia, the free encyclopedia

Nuts
Editor	Dominic Smith
Categories	Men's magazines
Frequency	Weekly
Circulation	295,000[citation needed]
First issue	2004
Company	IPC Media
Country	United Kingdom
Language	English
Website	www.nuts.co.uk

Nuts is a weekly lad mag published in the United Kingdom. It was the first weekly lads magazine to be published in the UK and is sold every Tuesday (originally every Thursday). The ad campaign says "Women, don't expect any help on a Tuesday". It currently retails at £1.50.

This magazine has no connection with the former US satire magazine or Japanese manga magazine of the same title^{[citation needed]}.

Nuts' main rival magazine is Zoo Weekly^{[citation needed]}, which is aimed at much the same demographic^{[citation needed]}, and contains similar content. However, since the start of the respective magazines, Nuts has always comfortably outsold Zoo^{[citation needed]}, with the most recently released sales figures showing a gap of over 90,000^[1] copies per week. Other magazines in competition with Nuts are men's monthly publications such as FHM and Maxim.

Created as a spin-off of Loaded, Nuts has fast become one of the best selling weekly mens magazines in the world, despite its relatively expensive weekly price tag. It remains the UK's best-selling weekly men's magazine,accounting for two out of every five men's lifestyle mags purchased^{[citation needed]}. Launched in 2004, Nuts has established itself as the biggest brand in men's media^{[citation needed]}. According to official ABC figures, NUTS circulated 295,002^{[citation needed]} copies of the magazine between July^{[citation needed]} and December 2006^{[citation needed]}, and was voted 'Best New Magazine of the Year' at the BSME awards in 2004^{[citation needed]}. It also aims at a target audience of 18+ on paper^{[citation needed]} but due to the fact that there is no age restriction on the magazine the actual audience is from roughly 13^{[citation needed]} onwards.

Nuts TV launched on digital terrestrial television (Freeview)—initial station output was girls/cars/male interest-led, with the banner show being "Book At Bedtime With Lucy Pinder", starring the glamour model.^{[citation needed]}

1. ^ http://www.mediatel.co.uk/abcroundup/2007/08/article02.cfm

• Nuts Magazine official web site