Northwestern Mutual Financial Network

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Northwestern Mutual
Type Mutual
Founded 1857
Headquarters Milwaukee, Wisconsin, USA
Key people Edward J. Zore, CEO
Industry Insurance: Life & Health
Revenue $19.7 Billion USD (2006)
Net income $829 Million USD (2006)
Employees 5,000 (2005)
Slogan The Quiet Company
Website www.nmfn.com

Northwestern Mutual is a large mutual company based in Milwaukee, Wisconsin. Through the Northwestern Mutual Financial Network, the marketing name for the company’s nationwide sales distribution arm, the company provides life insurance, long-term care insurance, disability insurance, annuities, mutual funds, and employee benefit services. Founded in Janesville in 1857, it is the nation's largest direct provider of individual life insurance in the United States, with more than $1 trillion in force. According to the company, "Northwestern Mutual exists for the benefit of its policyowners and clients," helping them protect against financial risk and achieve financial security.[1] The company earned the highest customer satisfaction score among U.S. life insurers in the 2005 University of Michigan's American Customer Satisfaction Index survey. The company has consistently been named "America's Most Admired" life/health insurance company by Fortune Magazine for the last 24 years.[1]

For many years, Northwestern Mutual did not engage in advertising. Its campaigns of recent years referring to it as "The Quiet Company" are meant to emphasize that fact.[citation needed] Northwestern is generally highly rated by analysts of insurance companies and their business practices such as A. M. Best, Moody's, Standard & Poor's and Fitch Ratings.[1]

[2]

  • 150 Years of Quiet Strength, brochure to Northwestern Mutual policyholders (April 2007)
  1. ^ a b c Facts for 2006 (pdf). Northwestern Mutual. Retrieved on 2007-01-09.
  2. ^ Company Overview (html). Northwestern Mutual. Retrieved on 2007-01-09.

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