Noggin (TV channel)

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Noggin
Launched February 2, 1999
Owned by MTV Networks (Viacom)
Sister channel(s) Nickelodeon
Nick Jr
Nicktoons Network
The N
Availability
Satellite
DirecTV US Channel 298
Dish Network US Channel 169
Cable
Available on most cable systems Check Local Listings for channels

Noggin is a cable television network in the United States, intended to help children learn. This channel features the animated characters of Moose A. Moose (a moose) and Zee (a blue bird). It is one of Nickelodeon's sister channels, concentrating on preschool programs.

Currently, it runs between 6 a.m. and 6 p.m. ET (3 a.m. and 3 p.m. PT).

On December 31, 2007,[1] Noggin's sister channel, Nickelodeon GAS, is slated to leave the digital cable channel lineup and move to the online-only TurboNick,[2] with The N slated to take over Nick GAS's channel position after splitting from Noggin. DirecTV has confirmed that it will air both Noggin and The N.[3]

There was also a Noggin brand in the United Kingdom that was broadcasted on TMF UK and then Nick Jr. that showed identical programs, but has since been rebranded as Nick Jr. Classics.

Contents

  • Ebb and Flo
  • Noggin's Art Alive
  • Noggin's Critter Corner
  • Noggin's Field Trip
  • Noggin's Let's Do Math
  • Noggin's Move to the Music
  • Noggin's Show and Tell
  • Noggin's Snacktime
  • Noggin's Storytime
  • Zee's Bookself
  • Zee's Garden

Noggin was originally created as a joint venture between Viacom's Nickelodeon and the Children's Television Workshop (now Sesame Workshop), but Sesame Workshop's interest was sold to Nickelodeon in 2002.

At one point, Noggin was targeted at preteens, but the format was changed, due to low ratings. The network takes its name from a slang term for “brain” (see noggin), reflecting its original purpose as an educational channel. Until the Fall of 2003, the network aired classic episodes of Sesame Street, as well as classic Sesame Workshop productions such as Sesame Street Unpaved and The Electric Company. As of September 2, 2007, Noggin no longer airs any show produced by Sesame Workshop.

In addition to classic episodes of Nickelodeon favorites such as Blue's Clues and Dora the Explorer, and original shows such as Oobi and Jack's Big Music Show, many preschool-oriented shows originating from non-U.S. English-speaking countries that would otherwise not likely be seen on American TV are shown. Some examples include Franklin from Canada and Tweenies, Connie the Cow, Tiny Planets, and 64 Zoo Lane from the UK. However, in 2006, this is being de-emphasized; Tweenies was permanently pulled from the schedule in January, and Tiny Planets was pulled in April 2006. Tiny Planets was previously shown intermittently — but not every day — at 6am Eastern/3am Pacific, as Tweenies was for a year until it was pulled. Since July 2006 this is also being done with 64 Zoo Lane, suggesting that it too may disappear eventually (however, unlike the other two shows, they also sometimes are showing it at 7am Eastern/4am Pacific). However, they have also recently introduced The Upside Down Show, which is from Australia (though like the British Tiny Planets, has American origins via Sesame Workshop).

Technically, Noggin does not show commercials, but it has shown "parody ads" such as Mud N' Bugs Cereal, and Connie the Cow's Milk Break, as well as other "tie-in" media such as a music video that tied in with the film Curious George. The channel's revenue presumably comes from fees paid by cable television distributors.

The network has also become a launching point for the music videos of pop musician/children's performers like Laurie Berkner, Lisa Loeb and Dan Zanes, initially as filler between 23-minute-long shows run commercial-free, and (because of their success in that format) now as music video shows like Move to the Music. Also, when Sesame Workshop’s classic shows (such as The Electric Company) aired on Noggin, they had to be edited for running time.

  1. ^ Nick to Split Noggin and The N. Multichannel News. Retrieved on 2007-11-06.
  2. ^ MTV Networks splits Noggin, the N channels. Yahoo!. Retrieved on 2007-10-08.
  3. ^ A Coming of Age at Nickelodeon. New York Times Online. Retrieved on 2007-08-13.

Retrieved from "http://en.wikipedia.org/wiki/Noggin_%28TV_channel%29"
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