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Moe's Southwest Grill
Type	Private (franchise)
Founded	2000
Headquarters	Atlanta, GA, USA
Industry	Dining
Products	Tex-Mex cuisine
Parent	Raving Brands [1]
Slogan	Welcome to Moe's!
Website	http://www.moes.com/

Moe's Southwest Grill is an American "fast casual" restaurant franchised by Raving Brands in the style of Tex-Mex or Fresh Mex. The restaurant is characterized by warm colors, music from the 1950s to the 1980s, freshly prepared food, and menu items named for celebrities or pop-culture references. Patrons are greeted by employees shouting "Welcome to Moe's!" when they enter. Moe's started with 2 locations in 2001. Currently, there are over 350 locations in operation in 35 states with 800 more franchise deals signed and awaiting construction. The implied character named "Moe" is entirely fictitious and is actually an acronym for "Musicians, Outlaws, and Entertainers."

Contents 1 Menu 1.1 Burritos 1.2 Quesadillas 1.3 Tacos 1.4 Fajitas 1.5 Nachos 1.6 Salads 1.7 Kid's meals 2 Other Meal Choices 2.1 Tortilla Chips 2.2 Queso Dip 2.3 Salsa 3 Beverages 3.1 Moe-beer 3.2 Margaritas 4 Atmosphere 4.1 The music 4.2 The Walls 5 Their Website 5.1 "mini moes" 5.2 Stuff 6 External links

• Homewrecker
• Joey Bag of Donuts - From My Cousin Vinny
• Triple Lindy - From Back to School
• Art Vandelay - From Seinfeld

• John Coctostan - From Fletch
• Sherman Klump - From The Nutty Professor
• I Said Posse - From a dirty joke by Slim Pickens in Blazing Saddles

• Full Monty - From the movie of the same name
• Other Lewinsky - Referring to Elizabeth Gracen
• Ugly Naked Guy - From Friends
• Fish Taco - Taco with Fish

• Alfredo Garcia - From the 1974 film by Sam Peckinpah, Bring Me the Head of Alfredo Garcia, also a reference from Fletch.
• Fat Sam - character from Fletch, played by George Wendt. Also from Fletch, when the title character requests a "cup of hot fat and the head of Alfredo Garcia on a plate."

• Billy Barou - From Caddyshack
• Ruprict - From Dirty Rotten Scoundrels

• Pinky Tuscadero - From Happy Days
• Close Talker - From Seinfeld

• Moo Moo Mr. Cow (burrito) - From Annapolis
• Puff the Magic Dragon (taco) - From the song or movie of the same name
• Mini-Me - (quesadilla) From Austin Powers: The Spy Who Shagged Me

To order, patrons of Moe's start at one end of a long counter, and tell the person preparing their meal what they want on it as they go along.

Choices:

• Rice
• A choice of meat chicken, steak, ground beef, or tofu.
• Black beans or Pinto beans
• Chicken, steak, ground beef, fish, or tofu
• Salsa, Cheese and Lettuce.

Sour Cream, Guacamole are free on some dishes and extra on others. Cilantro, Tomatoes, Jalapenos (pickled or fresh-chopped), Onions, Black Olives and Cucumbers are available at no extra charge. Also, customers often use the offered salad dressings, Chipotle Ranch and Southwest Vinagrette, on other dishes in addition to the salads.

All items are served with natural colored tortilla chips (replacing the prior tri-color chips due to health concerns from the use of artificial red and blue dyes). Quesadillas come with a small cup (side) of salsa and sour cream.

Another popular side item is the queso dip. It consists of melted white American cheese, heavy cream, and jalapeño peppers. Like most other side items it can be ordered in three sizes: side, cup, and bowl. Beans, rice, meat, and veggies can only be ordered in two sizes: cup and bowl. Each order of queso comes with tortilla chips for dipping.

Salsa and Sauces are available at a self-serve area. They include:

• Moe's Rock and Roll (Medium Sauce)
• Moe's Hard Rock (Hot Sauce)
• Who Is Kaiser? Salsa (A chunky salsa) - From The Usual Suspects
• Tomatilla Sauce
• El Guapo's IN-Famous Salsa (A thinner salsa) - From ¡Three Amigos!

Various soft drinks, iced tea and bottled water are all offered as well as alcoholic beverages.

Domestic and imported beer, some from Mexico.

A traditional margarita called the Moe-rita is offered as well as three frozen alternatives:

• Blabbermouth Soup - lime flavored
• Village idiot (strawberry) - From Monty Python's Flying Circus
• Fun Bobby (comes in a pitcher) - From Friends

According to the official website ^[2], "Moe wanted to pay tribute to his heroes who have passed on and would never have a chance to taste his food." Because of that, most of the music played at his restaurant either is that of a group with a deceased member, or a solo artist who passed on (e.g., The Beatles, Elvis, Marvin Gaye, Jackie Wilson, Queen, Grateful Dead). Most of the rest of a typical Moe's ambient music playlist is made up of rock, soul, and disco hits from the 1960s to the 1980s (eg. "Take Your Time (Do It Right)" by The SOS Band, "Don't Leave Me This Way" by Thelma Houston).

Up until sometime in 2005, all of the wall hangings were paintings of dead rock stars depicting many of the same artists that patrons can hear playing over the music system. Several of the artists' estates objected to the display of these paintings without proper permission. The paintings were all replaced with ones of various menu items such as nachos, burritos, and quesadillas accompanied by sarcastic sayings running along the border. One for example "If you don't have fun saying Quacamole, then you're probably saying it wrong."

Their website has many options including to a website link named something like "mini moes" which is a kid's type account where you sign up and get free kid meals on your birthday and also has many games, a coloring sheet link, and other options.

The site also has a link for purchasing "stuff" which has an assortment of T-shirts, Hats, beanies, and other things all with sayings with their logo on it like "I (HEART) Moes".