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The Miracle Mile

The Miracle Mile is an area in the Mid-Wilshire region of Los Angeles, California, consisting of a roughly mile-long stretch of Wilshire Boulevard between Fairfax and La Brea Avenues, and the surrounding neighborhoods (including Park La Brea). It is often confused with the Magnificent Mile in Chicago. Other cities have given the name of Miracle Mile to linear shopping districts, including Tucson, Arizona; Coral Gables, Florida; Elmira, New York; Las Vegas, Nevada and Stockton, California (see disambiguation at Miracle Mile).

The Miracle Mile District is bordered by the Fairfax District on the north, Hancock Park on the northeast, Mid-City on the southeast, West Pico on the south, and Carthay on the southwest. The district's boundaries are roughly 3rd Street on the north, Highland Avenue on the east, San Vicente Boulevard on the south, and Fairfax Avenue on the west. Major thoroughfares include Wilshire and Olympic Boulevards, La Brea and Fairfax Avenues, and 6th Street. The district's ZIP codes are 90036 and parts of 90019.

The Miracle Mile is lined by many high-rise buildings.

In the early 1920s, Wilshire Boulevard west of Western Avenue was an unpaved farm road, running through dairy farms and bean fields. Developer A.W. Ross saw potential for the area, and developed Wilshire as a commercial district to rival downtown Los Angeles.

Ross's insight was that the form and scale of his Wilshire strip should attract and serve automobile traffic rather than pedestrian shoppers. He applied this insight to the street itself and the buildings lining it. Ross gave Wilshire various 'firsts': dedicated left turn lanes, the first timed traffic lights in the US, and he required merchants to provide automobile parking lots, all to aid traffic flow. Major retailers such as Desmonds, Silverwood's, May Co., Coulter's, Mullen Bluett, and Seibu eventually spread across Wilshire Boulevard from Fairfax to La Brea. Ross required that all building facades along Wilshire be engineered to be best seen through a windshield. This meant larger, bolder, simpler signage; longer buildings in a larger scale oriented towards the boulevard; and architectural ornament and massing perceptible at 30 MPH (50 km/h) instead of at walking speed. These simplified building forms were driven by practical reasons but contributed to the stylistic language of Art Deco and Streamline Moderne.

The old May Co. building, now LACMA West, marks the western border of Miracle Mile's "Museum Row"

All of this was unprecedented, a huge commercial success, and influential. Ross had invented the car-oriented urban form, what Reyner Banham called "the linear downtown" later adopted across the US, and contributed to Los Angeles' reputation as a city dominated by the car. A sculptural bust of Ross stands at 5800 Wilshire, with the inscription, "A. W. Ross, founder and developer of the Miracle Mile. Vision to see, wisdom to know, courage to do."

As newcomers and wealth poured into the fast-growing city, Ross' parcel became one of the most desirable areas. Acclaimed as "America's Champs-Élysées," this stretch of Wilshire near the La Brea Tar Pits received the name of "Miracle Mile" for its improbable rise to prominence. Although the rise of shopping malls and the development in the 1960s of high-rise financial and business districts in downtown and Century City lessened the Miracle Mile's importance as a retail and business center, it retained its vitality thanks to the addition of several museums and several commercial high-rises. The Los Angeles County Museum of Art (LACMA) and La Brea Tar Pits museums, among others, positioned "Museum Row" on the Miracle Mile as a rival to Exposition Park. Today, the district is one of the city's most vibrant.

The L.A. County Museum of Art is located in Miracle Mile

The Miracle Mile District is one of the city's more densely populated areas, but is considerably more affluent than other high-density neighborhoods like Westlake and Koreatown. As a result, traffic congestion in the district is bad even by the standards of Los Angeles. To alleviate the problem and provide an alternative to automobiles for less-affluent residents and workers, proposals have been made to extend Los Angeles Metro's Purple Line subway to Fairfax Avenue or points further west, from its current terminus at Western Avenue in Koreatown. However, a federal ban on tunneling operations in the area was passed at the behest of the district's Congressional representative, Henry Waxman, after a 1985 explosion caused by the buildup of pockets of methane in the district's long-depleted oil wells destroyed a department store. (As methane deposits abound in most of Los Angeles, some have considered this a dubious justification for a ban on subway construction.) In late 2005 the ban was overturned owing to tunneling techniques that make it possible to mitigate the methane concern. A westerly extension of the subway has recently been supported by many civic officials in Los Angeles, Beverly Hills, and Santa Monica, the three cities through which the extension may run.

• Los Angeles Times, Real Estate section, Neighborly Advice column: "[Miracle Mile:] "Older, it's got plenty of mileage left" (13 June 2004)
• Historic Photo Essay of the Miracle Mile District
• Miracle Mile Residential Association

v • d • e City of Los Angeles
Topics	History · Transportation · Culture · Landmarks · Maps · Notable people · Mayors · Other elected officials
Regions	Downtown · Eastside · Harbor Area · Greater Hollywood · Westlake/Silver Lake/Los Feliz · San Fernando and Crescenta Valleys · South Los Angeles · Westside · Wilshire

v • d • e Wilshire region, Los Angeles, California
Districts and neighborhoods	Arlington Heights · Carthay · Country Club Park · Fairfax District · Hancock Park · Harvard Heights · Koreatown · Lafayette Square · Larchmont · Little Ethiopia · Miracle Mile · Park La Brea · Picfair Village · Wilshire Center · Wilshire Park · Windsor Square
Points of interest	La Brea Tar Pits · Los Angeles County Museum of Art
Downtown · Eastside · Harbor Area · Greater Hollywood · Westlake & Silver Lake/Los Feliz · San Fernando and Crescenta Valleys · South Los Angeles · Westside · Wilshire