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McDonald's Deluxe line
From Wikipedia, the free encyclopedia
(Redirected from McLean Deluxe)
The McDonald's Deluxe line was a series of sandwiches introduced in the mid-1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. It failed to catch on and is seen as one of the most expensive flops of all time.
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The line was first introduced in 1991 with the introduction of the McLean Deluxe, the Arch Deluxe was introduced in 1996 and the others in 1997. Except for the McLean Deluxe, all sandwiches were developed by McDonald's executive chef Chef Andrew Selvaggio.[1][2]
All sandwiches were served on a bakery style roll and featured better quality ingredients such as whole leaf lettuce.[1]
- The McLean Deluxe was marketed as a healthy alternative to McDonald's regular menu. It was released in the United States in 1991. It had a reduced fat content compared to other McDonald's hamburgers. This was achieved through the addition of carrageenan to the meat. Despite performing well in taste-tests, it did not sell well, and was dropped from the menu in 1994.[3]
- The Arch Deluxe was another product to compete against the Burger King Whopper sandwich. It had onions, tomato, ketchup, lettuce, American cheese, and a Chef's sauce which was a Dijon mustard and mayonnaise blend.[2]
- The Grilled Chicken Deluxe replaced the Chicken McGrill sandwich and had light mayonnaise, lettuce and tomatoes; additional sauces to replace the mayo were available. The sandwich was targeted to the female and health conscious markets.
- The Crispy Chicken Deluxe replaced the McChicken sandwich and had mayonnaise, lettuce and tomatoes.
- The Fish Filet Deluxe replaced the Filet-O-Fish sandwich had tartar sauce, American cheese and lettuce. The fish patty was 50% larger than the original fish fillet used in the Filet-O-Fish.
- ^ a b McDonald's Corporation (1997-10-13). McDonald's new Deluxe line. WebArchive.com. Retrieved on 2007-10-06.
- ^ a b Wally Bach (2003-03-17). McDonald's: When the Passion is Gone, the Profits are Over. MondayMemo.com. Retrieved on 2007-10-06.
- ^ Anthony Ramírez (1991-03-19). Fast Food Lightens Up But Sales Are Often Thin. The New York Times. Retrieved on 2007-10-06.
