Marketplace (radio program)

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Marketplace
Other names Morning Report
Running time ca. 30 min.
Country Flag of the United States United States
Language(s) English
Home station USC, Los Angeles
Syndicates American Public Media
Host(s) Kai Ryssdal
Scott Jagow
Doug Krizner
Creator(s) Jim Russell
Director(s) Jane Lindholm
Producer(s) Celeste Wesson
Wendy Sykes
Executive producer(s) J.J. Yore
Recording studio Los Angeles, California
Air dates 1989present
Audio format Stereophonic
Opening theme B.J. Leiderman[1] (composer)
Other theme "Stormy Weather", "We're in the Money", "It Don't Mean A Thing"
Website www.marketplace.org
Podcast feed  Podcast

Marketplace is a radio program that focuses on business, the economy, and events that influence them. The show is produced and distributed by American Public Media, the broadcast arm of Minnesota Public Radio, in association with the University of Southern California. With a weekly audience of more than eight million, Marketplace is the most popular business program in America.[2] Marketplace began in 1989, created by Jim Russell.[3] Marketplace is produced in Los Angeles with bureaus in Boston, New York, Washington, D.C., London, and Shanghai.

Contents

A sister program, the Marketplace Morning Report, offers a seven-minute, twenty-second morning broadcast on many public radio stations, often replacing the last segment of National Public Radio's Morning Edition each hour. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005. All three shows share reporters, and to a lesser degree, editorial and production staff. In addition, Marketplace reporters are featured in a daily interview segment on NPR's Day to Day program, an unusual link, since Marketplace is not otherwise affiliated with NPR.

Since August 2005, Marketplace is hosted by Kai Ryssdal, who had previously hosted the Morning Report. Marketplace had formerly been hosted by David Brancaccio and later by David Brown. The Morning Report is currently hosted by Doug Krizner and Scott Jagow. Scott was formerly a reporter and host for WFAE, a Public Radio station in Charlotte, North Carolina. Doug previously worked as a reporter and news director at Bloomberg Radio. Marketplace Money is hosted by Tess Vigeland.

The show runs a daily short commentary, contributed by people from a variety of political perspectives, ranging from Columbia dean Glenn Hubbard, once the head of George W. Bush's Council of Economic Advisers, to political scientist Benjamin Barber. The commentaries by former Secretary of Labor Robert B. Reich are especially well-known and can be found at his blog or subscribed to at iTunes.

Every day the show has a segment where they "do the numbers," that is, they tell the ending positions of the three major United States stock market indexes, the Dow Jones Industrial Average, the S&P 500 and the Nasdaq Composite. If all three have values higher at the end of the day than they did at the market's open that morning, the music played during the segment is "We're in the Money". When all three close below their opening positions, "Stormy Weather" is played. Often the indexes have little change from their opening positions or even differ with some up and others down; in this case, "It Don't Mean A Thing" serves as the background music for the segment.

On October 4, 2005 Marketplace released a freely available weekly podcast Marketplace Takeout that "collects the best of Marketplace, Marketplace Morning Report and Marketplace Money." In January 2007 Marketplace Takeout was discontinued, and all three radio programs were made available as free podcasts themselves.

  1. ^ BJ Leiderman, NPR Biography. NPR. Retrieved on 2007-04-25.
  2. ^ "Audience of 8 Million and Growing", Marketplace. Retrieved on 2007-04-25. 
  3. ^ "The Program Doctor", Jim Russell Productions. Retrieved on 2007-04-25. 

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