MTV Generation

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MTV Generation is a term that has been widely used to define a generation of teenagers and young adults born between 1975-1985 who are influenced by fashion trends, music, and slang terms shown in music videos on the newly created cable channel MTV. MTV Generation has often been associated as a neologism for Generation X.

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In the Generations theory of William Strauss and Neil Howe, the MTV Generation [1] is a term describing the end of the Generation X (a generation following the post-World War II baby boom), and beginning of Generation Y.

The teens of the MTV Generation who grew up in the 1990s have also been referred to as the Doom Generation, picked up from Gregg Araki's The Doom Generation (1995) and due to the popularity of the 1993 computer game Doom.

The political use of this term found many critics. Thomas Reissmann stated that "the tone of the times" was such that "any criticism of the government was outright unpatriotic." As a result, the anti-war sentiment was still very much alive, but they went about expressing it differently than the Vietnam protesters of 1966. Instead of applying themselves towards the war, anti-war advocates chose careers or activities which "improve(d) the lives of others." [2]

Thomas Reissmann also criticized the Newsweek's use of term "Generation 9/11" because it was suspected that the term was used to support an "us" (a Pro-war Generation) versus "them" (a common enemy) mentality. Any young adult who did not believe in or forever commit to the traits of Generation 9/11 would be made to feel guilty and counterproductive towards or undermining society.[3]

A study was done throughout several colleges in the Midwestern United States by Patricia Somers and her research colleagues on people born from 1978 to 1987 also shortly after the attacks. The survey was conducted in order to research views of "Generation 9/11" towards the "us" versus "them" mentality, also known as Terror management theory, and showed that the mentality had not fully taken hold.:"The students questioned military and political reactions following 9/11." [4] However, despite all the research, Somers still believes that the term Generation 9/11 [6] is still a prediction at best and that only time will tell whether 9/11 has had any lasting effect on this group of people. It may not be for decades to determine whether or not they are a "civic" or "lost" group. However, Somers does predict stronger political divisions in the future based on differing opinions about the meaning of "patriotism." [7] Others believe that the effects of 9/11 would only be temporary as many were already young adults then, and that they would eventually return to their regular ways of life they were accustomed to. [8] [9] [10] [11]

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