Level Up! Games

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Level Up! (also known as Level Up! Games or LUG) is a publisher of online games in the Philippines, Brazil and India. The company is notable in the Philippines for being the pioneer of online gaming in the country, when it released Ragnarok Online.

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The company began in April 2003 as the first online gaming publisher in the Philippines . Demand for the MMORPG quickly spread, and by June 2003, Level Up! services could be received anywhere in the country from a number of affiliates. The company brought Pay to Play online to the Philippines, including OZ World by Ozmedia and Ragnarok Online by Gravity Corp., the first localized MMORPG in the Philippines.

In January 2005, Level Up! expands to Brazil and India where the firm is making its first attempt at offshore expansion.

Late 2005, negotiations between Level Up! Games and Philippine Telecommunications Company PLDT has been made known. The complete merger between the two companies is to be set early on 2007. [1] This will merge Level Up! with a rival gaming company, NetGames, which is owned by PLDT.

In early 2007, the merger takes place. With Level Up! as the surviving company, games offered by NetGames integrates into Level Up. [2] This merger has been dubbed Level Up 2.0. The implementation of the new website of Level Up! which reflects the 2.0 transition of the company is headed by O'Neil Buena & Keith E. Morales.

Level Up! offers online game distribution for the Philippines , India & Brazil.[3]

In October 2007, Level Up! joins the Free-To-Play MMORPG model by introducing the Valkyrie server of Philippines Ragnarok Online. [4]

1 Offline Service
2 Discontinued/Idle Service
3 Coming Soon
4 Newest

Level Up! has its share of grievances from players, and its most notable are the following.

  • There are allegations that Level up! has bad customer service, especially in Philippines. It was also reported once on both Philippines and Brazil servers where Game Masters are caught bullying newbies and abusing their given power, resulting in the reduction of powers of Game Masters.
  • Many players misinterpreted Level Up!'s stance in regards to account responsibility as lack of care for the players. Level Up! previously referred hacking cases to the cybercrime division of CIDG, instead of resolving hack cases internally as it was previously done.
  • Allegations of tournament riggings, Game Master bribery or personal preference have all been decried by players, but currently, no such proof of mentioned anomalies was ever made public or known.
  • Level Up! earned the ire of players when in 2005, Shiela Paul conceded to the number of 3rd party program users in Ragnarok Online, appealing to its users to use such programs responsibly. This was overturned later by the introduction of its no-bot Thor server, and later, in Valkyrie, whose policies were patterned after Thor.
  • Level Up! launched the Thor server, promising utilization of RagDefender, jRO's (Japan Ragnarok Online) answer to 3rd party programs like bots. However, upon closer inspection, it was not using RagDefender to defend itself from 3rd party program penetration, earning more ire from its players.


  1. ^ PLDT finally buys into Level Up! Games
  2. ^ Netgames, Level Up eye big guns for joint venture.
  3. ^ Games Distributor Level Up! Protects Multi-Country Network With Fortinet Solutions 2004
  4. ^ Ragnarok Online Philippines Valkyrie Free to Play Server Promotional Video.
  5. ^ Official Statement from Philippine Rose Online

Retrieved from "http://en.wikipedia.org/wiki/Level_Up%21_Games"
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