KLLI

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KLLI
Image:Live 1053.jpg
City of license Dallas, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding Live 105.3,
Slogan "DFW's Home for NASCAR"
Frequency 105.3 (MHz)

(Also on HD Radio)

105.3 HD-2 for Spanish version of Live 105.3
First air date January 1958 as KSFM
Format Hot Talk (also broadcasts all NASCAR Nextel Cup Series races)
ERP 97,000 watts
HAAT 574.2 meters
Class C
Facility ID 1087
Callsign meaning KL "LIve 105.3"
Former callsigns KSFM (1958-1960), KPSD (1960), KMAP (1962-1968), KXXK (1968-1971), KOAX (1971-1985), KQZY (1985-1990), KRSR (1990-1992), KYNG (1992-2003)
Owner CBS Radio
(Texas CBS Radio Broadcasting, LP)
Sister stations KJKK, KLUV, KMVK, KRLD, KVIL
also part of CBS Corp. cluster: TV stations KTVT and KTXA
Webcast Listen Live
Website www.live1053.com

KLLI (105.3 FM), branded as "Live 105.3", is a talk radio station serving the Dallas/Fort Worth, Texas, metroplex. KLLI is owned by CBS Radio. The station's current program director is Gavin Spittle.

The Spanish language version of Live 105.3 can be heard on 105.3 HD-2. (HD Radio needed)

Notable weekday programming includes Jagger Radio in morning drive, Pugs and Kelly in middays, The Russ Martin Show in afternoon drive, Tom Leykis evenings, Big Dick Hunter's Wild Ass Circus from 10pm to midnight, plus Loveline and a rebroadcast of The Russ Martin Show overnight.

Former KLLI weekday shows of note include Opie and Anthony, The Howard Stern Show, David Lee Roth, Liz Wilde, and The Ron and Don Show.

Weekend programming on KLLI includes Speed Freaks, Cheaters, The Dan and Tasos Show, The New You Show, Plastic Surgery Today, The Everett Newton Show, The Autoflex Leasing Hour, Just Mortgages Show, and The CTX Mortgage Show.

KLLI broadcasts all NASCAR Nextel Cup Series races and is the official North Texas radio home to all of the major races at Texas Motor Speedway, which includes the two NASCAR Nextel Cup races, the two Busch Series races, the two Craftsman Truck Series races as well as the only IRL race at Texas Motor Speedway. Other sports programming includes a weekly show called Inside the Huddle hosted by Brady Tinker, Dallas Cowboys quarterback Tony Romo and wide receiver Sam Hurd as well as other players from the 2007 Dallas Cowboys lineup which airs every Tuesday after the Russ Martin Show, which recaps the week's Dallas Cowboys game.

105.3 FM went on the air in early 1958 with a classical format as KSFM. In 1960, the station went dark and then resurfaced with an automated Beautiful Music format as KPSD, only to go dark again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success," featuring classical music and later Broadway show tunes. In 1968, Century sold KMAP to Dawson Communications, who changed the call letters to KXXK and the format to MOR music.

KXXK became KOAX ("Coax") in 1971. Through the 1970s and into the early 1980s, Beautiful Music KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. By 1985, its ratings were down, and KOAX changed calls to KQZY ("Cozy 105.3") that year, evolving the format from Beautiful Music to Soft AC. KQZY changed format to Top 40 as "Star 105.3" in September 1989, taking the new calls KRSR the following summer. Ratings remained low, and in January 1992 the "Young Country" format was launched, with the station temporarily taking the calls KRRM before becoming KYNG in February.

Former logo for "Live 105.3 Free FM"
Former logo for "Live 105.3 Free FM"

KYNG changed format from country music to a combination of Hot Talk and Active Rock music in March 2000. Three years later, in March 2003, the station took the new calls KLLI, the "Live 105.3" name and the slogan "The Alternative Talk Station". In late 2005 as part of the station's change in morning shows (due to Howard Stern leaving CBS Radio to go to Sirius Satellite Radio in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM Talk, "Free FM". In May of 2007 (as part of CBS Radio's phasing out of the Free FM name and slogan) KLLI dropped the "Free FM" slogan and is again simply known as "Live 105.3."

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