KESN

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KESN
Image:Espn1033 2005.jpg
City of license Allen, Texas
Broadcast area Dallas-Fort Worth Metroplex/Ardmore/ Durant/Sherman/Gainesville
Branding "103.3 FM ESPN"
Slogan "First for Sports"
Frequency 103.3 MHz (Also on HD Radio)
103.3 HD-2 for simulcast of KNIT (ESPN Deportes)
First air date Early 1990s as KEMM
Format Sports
ERP 98,000 watts
HAAT 606 meters
Class C
Facility ID 58265
Callsign meaning ESPN
Former callsigns KEMM (early 1990s-2001)
Affiliations ESPN Radio
Dallas Mavericks (NBA)
Texas Christian University
Owner Disney/ABC Radio
(KESN Assets, LLC)
Sister stations KMKI, KNIT
Webcast KESN Live Feed
Website espn1033.com

KESN is a Dallas/Fort Worth, Texas based sports talk radio station. It is owned and operated by the Walt Disney Company as an ESPN Radio affiliate.

From 1983-2000, 103.3 FM for Dallas/Fort Worth was licensed out of Greenville, Texas, and held the call letters KEMM. The station then ran a country music format. KEMM went dark on September 28, 2000. The license city and tower were moved to Allen, Texas in 2001 and the station was re-born on April 27, 2001 as KESN with the new all-sports format. Fourteen outlying stations were rearranged and relocated to make way for this frequency to beam into DFW, all at ABC/Disney's expense.

KESN is the flagship for Dallas Mavericks basketball and Texas Christian University football and men's basketball.

Despite different owners and a merger of ABC Radio Networks to Citadel Broadcasting; KESN, WBAP-AM, and WFAA-TV maintain a strong partnership (as WFAA is the local ABC television affiliate). Matter in fact, in 2006, "103.3 ESPN" welcomed WFAA-TV personality Dale Hansen, former Dallas Cowboys radio analyst and host on rival station KTCK, to the station. KTCK is now the Cowboys' flagship station and many speculated that Hansen leaving KTCK for KESN was due to his criticism of the team, though the official explanation was that Hansen's ratings did not justify his salary request.

Share ratings for KESN's primary shows lag behind that of KTCK, Sportsradio 1310, "The Ticket," their chief sports-talk radio rival in the Dallas/Fort Worth market [1] In current ratings books, KESN has had many more cume listeners than KTCK. Typically, the ratings for shows on KESN garner about one-third the ratings of KTCK (comparing time-slot adjacent shows) in the key demographic for sports-radio (men, ages 25-54). However, KESN made inroads into KTCK's ratings during the Spring 2006 ratings period. [2]

Its new sister station KNIT, which airs Spanish language sports programming, can be heard on 1480 AM and 103.3 HD-2 (HD Radio needed). [3]

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