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Jo Jo White as a player of the Boston Celtics

Joseph Henry "Jo Jo" White (born November 16, 1946) is an American former professional basketball player.

White is a native of St. Louis, Missouri, and played college basketball at the University of Kansas, entering the NCAA Tournament and losing a 2OT thriller to UTEP, then known as Texas Western, in the Midwest regional final (UTEP went on to win the championship, which was depicted in the 2006 Disney film Glory Road). After college White played on the 1968 USA Olympic basketball team (XIXth Olympiad, Mexico City) which went undefeated (9-0), besting Yugoslavia 65-50 in the title game after the Yugoslavian team upset the Soviet Union team 63-62. After the Olympics, White was Drafted in 1969 in the 1st round (9th pick overall) by the NBA's Boston Celtics, who at that time had just won their 11th championship in 13 years. However, before White even reported to training camp, the Celtics' legendary center and player-coach Bill Russell announced his retirement. White would endure a rebuilding season while the Celtics got back on track, drafting Dave Cowens and trading for Paul Silas. Along with these two and veteran John Havlicek, White would be the cornerstone of two Celtic championship teams in the 1970's (1973-74 and 1975-76).

White went on to become one of professional basketball's first "iron men", playing in all 82 games for five consecutive seasons during the 1970s. White's skills included great defense, speed, an underrated jump shot, and team leadership.

The 1970 Celtics finished with the franchise's first losing record since 1951. But with White leading the attack from the point guard position, the team returned to its winning ways in 1971. White was an All-Star for seven straight years from 1971 through 1977. He finished in the top ten in the league in assists from 1973-77. He was a durable all-around player, a very good free throw shooter, and a prolific scorer. In 1974 and 1976, White helped lead the Celtics to the NBA championship and was named the most valuable player of the 1976 NBA Finals. He was traded by the Celtics to the Golden State Warriors in 1979, and retired in 1981, with the Kansas City Kings. The greatest tribute afforded Celtics players is to have their number retired to the rafters, White's flag raising ceremony for this honor took place on Friday April 9, 1982.

Perhaps the most exciting game White ever played in was the triple overtime win against the Phoenix Suns in game 5 of the 1975-76 NBA Finals. White was the game's highest scorer with 33 points, had a game high 9 assists, and lead the Celtics to a 128-126 win. Logging an incredible 60 minutes of play time, only the Suns' Garfield Heard (61) played more minutes than White. Many claim it to be the greatest game ever played.

White continues to be involved in basketball and is currently Director of Special Projects, Community Relations with the Boston Celtics. He also attends most if not all home games.

Jo Jo White's son, Brian J. White, is an up and coming actor.