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Jim Mora
Date of birth	May 24, 1935 (1935-05-24) (age 72)
Place of birth	Glendale, California
Position(s)	Head Coach
College	Occidental College
Career Record	125-112 (NFL regular and post season)
Coaching Stats	DatabaseFootball
Team(s) as a coach/administrator
1998-2001 1986-1996 1983-1985 1982 1978-1981 1975-1977 1974 1968-1973 1967 1964-1966 1961-1963	Indianapolis Colts (HC) New Orleans Saints (HC) Phila./Balt. Stars (HC) New England Patriots Seattle Seahawks University of Washington UCLA University of Colorado Stanford University Occidental College (HC) Occidental College

James Earnest Mora (born May 24, 1935 in Glendale, California) is the former head coach of the USFL's Philadelphia/Baltimore Stars and the NFL's New Orleans Saints and Indianapolis Colts. He played football at Occidental College where he was also a member of the Alpha Tau Omega fraternity. His son Jim L. Mora is the former head coach of the Atlanta Falcons.

As an NFL coach, Mora is best known for three things: turning two of the NFL's losingest franchises into perennial post-season contenders, his lack of success once he got his teams to the playoffs, and his often impassioned post-game tirades and press conferences, including the legendary "Coulda, Woulda, Shoulda," "Diddley Poo," and "Playoffs?" tirades.

Contents 1 Early career 2 USFL 3 New Orleans Saints 4 Indianapolis Colts - "Playoffs??" 5 Coaching philosophy 6 Life after coaching 7 External links 8 References

Mora was a tight end in college in California, graduating in 1957. His college roommate was Jack Kemp, an all star quarterback with the Buffalo Bills, U.S congressman for 18 years and presidential candidate in 1988. After playing three years of service football in the U.S. Marines Mora became an assistant coach at his alma mater in 1960. He moved up to head coach of Occidental a few years later and led the team for three seasons (1964-66) compiling an 18-9 record.

Mora received a master's degree in education in 1967 and left Occidental to serve as an assistant coach at Stanford for the 1967 season. He then spent five seasons at Colorado, one at UCLA and three at Washington. In 1978 he moved to the professional ranks as the defensive line coach for the NFL's Seattle Seahawks under head coach Jack Patera.

In 1983 the United States Football League came into existence and Mora became head coach of the Philadelphia Stars (who moved to Baltimore in 1985). During his tenure the team compiled a 48-13-1 (.782) record while winning two USFL championships. Mora was named Coach of the Year in 1984 and is considered by many observers to be the best coach in the short history of the USFL. After the USFL folded in 1985 Mora took over as head coach of the NFL's New Orleans Saints.

After a 7-9 record his first season, Mora led the Saints to a 12-3 record in 1987. That was the Saints' first season over .500 and its first playoff appearance. In week 6 of the 1987 season the Saints lost a 24-22 game to the 49ers, missing a last-second field goal. After the game Mora launched what became known as his "Coulda, Woulda, Shoulda" speech. In his postgame press conference, Mora angrily said the following:

“

The Saints ain't good enough. We're close, and close don't mean shit. I'm tired of coming close. I'm pissed off right now. You bet your ass I am. I'm sick of coulda, woulda, shoulda, coming close, if only.

”

The Saints responded by winning their last 9 games. The team's 12-3 record in the 1987 season was the second-best in the NFL that year. Unfortunately for them, the San Francisco 49ers had the league's best record (13-2) and played in the same division. Therefore, the Saints were a wild-card team (since 1987 was a strike-shortened season with replacement games, it should be noted that the Saints and 49ers had identical 10-2 records in regular season non-replacement games). The Saints lost their first playoff game 44-10 to the Minnesota Vikings. Nevertheless Mora received the NFL Coach of the Year Award.

Mora's Saints finished 10-6 in 1988, and were part of a three-way tie for first in the NFC West with the San Francisco 49ers and Los Angeles Rams. However, the 49ers won the division on tie-breakers, and the Saints lost the wild-card tiebreaker with the Rams and missed the playoffs. In 1989, the Saints again had a winning record (9-7) but finished 3rd in the NFC West and missed the playoffs.

Thereafter his Saints teams made the playoffs three more times. In 1990, the Saints only finished 8-8, but managed to make the playoffs as a wild card. They lost in the first round of the playoffs to the Chicago Bears, 16-6.

In 1991, Mora's Saints finished 11-5 and won the NFC West for the first time in team history. In fact, it was the team's first division title ever. However, the Saints lost again in the first round of the playoffs. They lost at home to the Atlanta Falcons 27-20, in spite of finishing one game ahead of the Falcons in the NFC West during the regular season.

In 1992, Mora led the Saints to its second 12-win season in 6 years, finishing 12-4. They were a wild card again, however, as the San Francisco 49ers finished 14-2. But for the second time in two years, the Saints were upset at home in the first round the playoffs, as the Philadelphia Eagles defeated the Saints, 36-20. This would be the Saints' last playoff game during Mora's tenure, leaving Mora with an 0-4 playoff record in New Orleans.

1993 marked the beginning of the decline of Mora's Saints. The team started the season 5-0 and appeared to be headed to the postseason again; however, after the Saints' bye week, the team went into a tailspin and went only 3-8 in the final 11 games, including losing 4 out of their last 5 games. 1993 was Mora's last season of .500 or better in New Orleans.

After two 7-9 seasons in 1994 and 1995, Mora appeared increasingly frustrated with his team's situation in New Orleans. After the Saints were beaten 19-7 by the Carolina Panthers, a loss which put them at 2-6 midway through the 1996 season, Mora walked out of the postgame press conference in disgust after a profanity-laced tirade. His outburst became famous on sports highlight reels for years to follow, largely because of Mora's use of the phrase "Diddley Poo." On the Saints' performance, Mora said the following:

“

Well, what happened was, that second game, we got our ass kicked. In the second half, we just got our ass totally kicked. We couldn’t do diddley poo offensively, we couldn’t make a first down, we couldn’t run the ball, we didn’t try to run the ball, we couldn’t complete a pass - we sucked. The second half, we sucked. We couldn't stop the run. Every time they got the ball, they went down and got points. We got our ass totally kicked in the second half - that's what it boiled down to. It was a horseshit performance in the second half. Horseshit. I’m totally embarrassed and totally ashamed. Coaching did a horrible job. The players did a horrible job. We got our ass kicked in that second half. It sucked. It stunk.

”

Shortly afterward, Mora unexpectedly resigned his position as head coach and was replaced by interim coach Rick Venturi. The Saints finished the season at 3-13, their worst season since going 1-15 in 1980. Venturi was replaced by veteran Chicago Bears coach Mike Ditka.

In 1998 Jim Mora replaced Lindy Infante as head coach of the Indianapolis Colts. The team struggled to a 3-13 mark in his first year with a rookie Peyton Manning learning the ropes at quarterback, but had an amazing turnaround to 13-3 in 1999, thanks in large part to the addition of rookie running back Edgerrin James. The Colts lost their first playoff game in the AFC Divisional Playoffs (the team received a first-round bye to advance to the Divisional Playoffs) to the Tennessee Titans, which dropped Mora all-time NFL postseason record to 0-5.

The Colts finished 10-6 in 2000 and made the playoffs once again, but the team lost a wild-card round playoff game to the Miami Dolphins by a score of 23-17 in overtime. This defeat dropped Mora's overall postseason record to 0-6. Coincidentally, just hours after Mora lost what would be the sixth and final playoff game of his career, his former team, the New Orleans Saints, won their first-ever playoff game.

On November 25, 2001 after a loss to the San Francisco 49ers which dropped the Colts to 4-6 Mora, made his famous "Playoffs?" tirade. Of the Colts' performance Mora said:

“

Well, I'll start off by saying this: do not blame that game on the defense, OK? I don't care who you play -- whether it's a high school team, a junior college team, a college team -- much less an NFL team. When you turn the ball over five times -- four interceptions, one for a touchdown, three others in field position to set up touchdowns -- you ain't going to beat anybody I just talked about. Anybody. All right? And that was a disgraceful performance in my opinion. We threw that game. We gave it away by doing that. We gave them the friggin' game. In my opinion, that sucked. Ah. You know? You can't turn the ball over five times like that. Holy crap! I don't know who the hell we think we are when we do something like that. Unbelievable. Five turnovers. One of them for -- We've thrown four interceptions for touchdowns this year. That might be an NFL record! And we've still got six games left, so there's no telling how many we'll have. That's pitiful! I mean, it's absolutely pitiful to perform like that. Pitiful!

”

Later in the press conference, in response to a reporter's question about the Colts' chances for making the playoffs, Mora said in a high-pitched, incredulous sounding voice:

“

What's that? Uh -- Playoffs? Don't talk about -- playoffs? You kidding me? Playoffs? I just hope we can win a game!

”

His "Playoffs" sound bite is regularly played back as a joke on a number of sports radio talk shows when discussing mediocre NFL teams or playoffs of other sports. The tirade would go on to be featured in a Coors Light commercial in 2006 as part of an ad campaign that recreated NFL coaches' infamous press conferences with twenty-something male actors asking the coaches inane and unrelated non-football questions about the beer. In an appearance on the Best Damn Sports Show in 2003, Mora talked about going to autograph signings and having a kid come up to him and ask him to say "playoffs" in lieu of an autograph.

Hampered by a season-ending knee injury to James, Indianapolis only won two more games that year. Some sources believed that Mora could have saved his job if he fired one (or more) of his coordinators (especially defensive coordinator Vic Fangio) but he refused to do so. Mora was fired after the season and replaced by Tony Dungy who has since led the Colts to the Super Bowl in 2007.

Mora favored a conservative approach to the game, relying on a strong running game and solid defensive play. Perhaps more than any other teams, the Saints teams of the late 1980s embodied his coaching style. Those teams were led by the "Dome Patrol" linebacking corps. This unit consisting of Rickey Jackson, Sam Mills, Vaughan Johnson, and Pat Swilling became known as one of the best four-man linebacking corps in NFL history. Those same Saints teams also had a strong running game, mostly led by Rueben Mayes and Dalton Hilliard, as well as a conservative but efficient passing game led by quarterback Bobby Hebert and wide receiver Eric Martin.

Despite his solid regular season record (125-106), the biggest criticism of Mora has been his NFL teams' inability to win any playoff games in six appearances. His critics, both among regular fans and media reporters, often blamed his lack of success in the postseason to his conservative approach. Outwardly, Mora did not appear to take the criticisms seriously, as evidenced in another famous Mora quote from a press conference during his years in New Orleans.

“

You don't know. You just don't know. You may think you know, but you don't know. And you never will.

”

Nevertheless, critics continued to argue that this conservative approach prevented his teams from closing out big games against good teams, not unlike the Marty Ball approach Marty Schottenheimer used during his coaching career. The most frequent complaint was that his teams' offenses would no longer be aggressive late in these football games. They accused him of trying the run out the clock and not make mistakes, and over-relying on his defense to hold the lead (instead of trying to build on the lead and score more points). More often than not, critics argued that this aspect of his conservative strategy backfired on him. For example, they point to the fact that his teams had second-half leads in four of his six playoff games, but won none of them. In three of those games, Mora's teams also had leads in the fourth quarter.

Mora was a sports radio commentator for Fox Sports's GameTime Saturday and GameTime Sunday with Dan Moriarty. On Thanksgiving Thursday, November 23, 2006, Mora made some critical comments about the Atlanta Falcons' quarterback Michael Vick which became controversial because the Falcons were coached at the time by Mora's son, Jim L. Mora. Craig Shemon of Fox Sports Radio called Vick a "coach killer" and Mora quickly agreed with that assessment, saying that Vick was not a good passer and expressing concerning for his son's prospects of keeping his head coaching job while the popular Vick was the team's quarterback. ^[1]

On Wednesday, December 6, 2006, according to ESPN and confirmed by FOX, Mora quit his radio show on FOX because of the controversy he caused with his comments about Vick.

He is currently a sports analyst on the NFL Network, primarily on the show Point After.

• Playoffs? on YouTube
• Diddley Poo on YouTube
• Top 10 Most Embarrassing TV/Radio Interview moments by SI.com.

Preceded by Wade Phillips	New Orleans Saints Head Coaches 1986-1996	Succeeded by Rick Venturi
Preceded by Lindy Infante	Indianapolis Colts Head Coaches 1998-2001	Succeeded by Tony Dungy

v • d • e New Orleans Saints Head Coaches
Fears • Roberts • North • Hefferle • Stram • Nolan • Stanfel • B. Phillips • W. Phillips • Mora • Venturi • Ditka • Haslett • Payton

v • d • e Baltimore/Indianapolis Colts Head Coaches
Molesworth • Ewbank • Shula • McCafferty • Sandusky • Schnellenberger • Thomas • Marchibroda • McCormack • Kush • Dowhower • Meyer • Venturi • Marchibroda • Infante • Mora • Dungy