Miralus Healthcare

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Miralus Healthcare is a company that is best known for its homeopathic headache remedy HeadOn. The product has gained some fame because it uses a simple television commercial, that thrice repeats the phrase "HeadOn: Apply directly to the forehead!" without claims about the product's intended use or efficacy.

Miralus Healthcare is based in Plantation, Florida.

  • HeadOn - "Apply directly to the forehead.", repeated three times.
  • ActivOn - "Apply directly where it hurts", not repeated. Contains similar ingredients to Vicks VapoRub ointment.[1]
  • FREEdHEM Hemorrhoid Cream -- "Freedom from hemorrhoids. FREEdHEM Hemorrhoid Cream." repleated three times. (Introduced sometime around September 2005. Ads originally stated "FREEdHEM Hemmorhoid Cream - the only one-application hemmorhoid cream" three times.)
  • Flexitol heel balm -- "Prescribe it for yourself - it works!"
  • FirstOn -- "Apply directly where it itches."

  1. ^ Pill Board Archive: January 2007
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