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Euro RSCG
From Wikipedia, the free encyclopedia
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| Euro RSCG | |
|---|---|
| Type | Public Limited Company |
| Founded | 1991 |
| Headquarters | New York (HQ), 233 Offices worldwide |
| Key people | David Jones (Global CEO) Mercedes Erra (Executive Co-Chairman) Stéphane Fouks (Executive Co-Chairman) Rémi Babinet (Chief Creative Officer) |
| Industry | Business Services |
| Products | Advertising & Marketing |
| Employees | 11,000 |
| Parent | Havas |
| Website | http://www.eurorscg.com |
Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 countries. In 2006, Advertising Age listed Euro RSCG Worldwide as having more global assignments than any other network, effectively making the agency the world's largest network by assignment.
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The agency was born from the merger with Eurocom S.A. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.
- 1970 Bernard Roux, Jacques Séguéla establish their agency Roux Séguéla
- 1972 Alain Cayzac joins Roux Séguéla, becoming Roux Séguéla Cayzac
- 1975 Havas Conseil reconstituted as Eurocom holding company
- 1976 Roux Séguéla Cayzac merges with Jean-Michel Goudard to form RSCG
- 1991 Eurocom S.A. acquires RSCG to form Euro RSCG
Of the 100 largest global advertisers, Euro RSCG Worldwide handles the advertising for 10 of these brands: Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroën, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour, and Sanofi-Aventis.
Euro RSCG Worldwide also manages advertising and marketing for the following brands: Air France, Airbus, Alcatel-Lucent, BNP Paribas, Breathe Right, Bristol-Myers Squibb, Carrefour, Charles Schwab, Dell, Disney, EDF Energy, ExxonMobil, GlaxoSmithKline, Harley Davidson, Innéov Nutricosmetics L’Oréal, Jaguar, LVMH (Louis Vuitton), News Corp. Magazines, Novartis, Pfizer, Polaroid, Sixt rent-a-car, Telmex, Verizon Business, Veolia, and Volvo.
Designated “Global Agency of the Year” by Advertising Age and “Advertising Network of the Year” by Campaign in 2006, the agency has received industry awards.
- Healthcare: Euro RSCG Life (22 countries)
- Marketing Services & Digital: Euro RSCG 4D (42 countries)
- Corporate Communications: Euro RSCG Corporate Communications (22 countries)
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