Energizer Bunny

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The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink bunny rabbit that beats a drum and wears sunglasses and blue sandals. It has been appearing in television commercials since 1989. The Energizer Bunny does not appear in Europe and Australia where the rival Duracell Bunny is seen instead.

Although often attributed to Chiat Day, the Energizer Bunny was created as a parody of the Duracell Bunny, and was designed by a team at DDB Chicago, who also created the first Bunny commercial in which lab technicians were testing out new Energizer batteries on a pink toy bunny.[dubious — see talk page]

Eric Allard, owner of the All Effects special effects company, designed and built the original Energizer Bunny, a remotely operated vehicle.[dubious — see talk page]

All Effects operated the Energizer Bunny in most of its first 120 commercials. When the Bunny was switched on, he proved to be unstoppable, as he knocked over items on the table before he eventually marched right out the door. The hapless technicians were unable to stop him. Ever since he escaped from the lab, the Energizer Bunny has been marching endlessly, even (though an exaggeration) harnessing the power to jump start a UFO.

As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy") only to have the Bunny march through. (A similar tactic is currently employed by GEICO Insurance.) A voiceover, originally Alan "Barz" Barzman, a Los Angeles based advertising creative consultant, would announce the slogan: "Still going! Nothing outlasts the Energizer! It keeps going, and going, and going..." In later spots, the slogan would change to "Still going! Long lasting Energizer Batteries keep going and going..." after Dateline NBC test results showed Duracell Batteries lasted longer than Energizer in some applications. During the Keep Going campaign, the slogan changed to "For those who never quit, the battery that never quits. Energizer--Keep going."

The term "Energizer Bunny" subsequently entered the vernacular as a term for anything that continues endlessly. President George H. W. Bush employed the term in a campaign speech in 1992.

In 1991, Energizer sued the Adolph Coors Company for creating a parody of its Energizer bunny ads. See parody advertisement.


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Listed below are some of the fictional products used in Energizer Bunny commercials:

  • Tres Cafe coffee
  • Nasatine nasal spray
  • Chateau Marmoset wine
  • Hennesey & Boyd Life Insurance ("the Buffalo") (Viewable at retrojunk.com [1])
  • Olga Montero and Her Magic Harp
  • Halo breath freshener
  • The Adventure Channel
  • Sputnik Fruit Juice
  • Alfred Hitchcock Presents
  • Darnitol headache medicine
  • Ligamint back medicine
  • Firmatine stomach medicine
  • Rottenbrau beer
  • Unnamed fictional bar (Viewable at retrojunk.com [2])
  • Beauty and the Beast: The Ultimate Adventure (Viewable at retrojunk.com [3])
  • "Really White" Laundry Detergent
  • Vintage Farms deli meats
  • J.B. Pigskins pork rinds
  • Notbacon bacon substitute
  • Growzan hair loss treatment (Viewable at advertisementave.com [4])
  • Golden Grenades cereal
  • 1-877-787-0778 collect call service (Viewable at advertisementave.com [5])
  • Bob Fremgen for President campaign
  • inmyunderwear.com
  • Alarm bath soap
  • Fannisizer exercising equipment
  • H.I.P.S. TV Show
  • Sitagain hemorrhoid ointment
  • Airdale air spray (Viewable at retrojunk.com: [6])
  • Supervolt batteries
  • Chugga Cherry soft drink
  • Mi Cuca Racha Mexican restaurant

The Energizer Bunny has also made a cameo pitching these real products:

  • Purina Cat Chow
  • Hostess Twinkies
  • Joseph Enterprises' The Clapper

The Energizer Bunny (or his likeness) has made guest appearances on the real shows:

The Energizer Bunny made cameos on movies:

The Energizer Bunny also made a short cameo in Space Quest IV: Roger Wilco and the Time Rippers

Many celebrities have made appearances in The Energizer Bunny commercials:

  1. ^ http://www.energizer.com/bunny/bunnybio.aspx
  2. ^ http://www.energizer.com/bunny/bunnybio.aspx
  3. ^ http://www.energizer.com/bunny/bunnybio.aspx
  4. ^ http://www.energizer.com/bunny/bunnybio.aspx
  5. ^ http://www.energizer.com/bunny/bunnybio.aspx
  6. ^ http://www.energizer.com/bunny/bunnybio.aspx
  7. ^ http://www.energizer.com/bunny/bunnybio.aspx

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