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Cheez-It crackers and promotional packaging (2005)

Cheez-It crackers are a snack food manufactured by the Kellogg Company. They are roughly 26 by 24 mm (1.0 by 0.95 inch) crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices. There are a variety of related Cheez-It products, including white cheddar, parmesan and garlic, cheddar-jack, reduced fat, and a larger cracker more suitable for garnishing or dipping. They are similar to Kraft Cheese Nips, which is often held in disfavor by fans of the other.

A typical Cheez-It cracker, shown near actual size on a 100 ppi monitor

The Sunshine Biscuit Company, founded in 1902 as the Loose-Wiles Biscuit Company, first introduced these crackers in 1921. The Keebler Company acquired Sunshine in 1996, and Keebler was in turn acquired by Kellogg in 2001. Cheez-It crackers are still sold under the Sunshine label.

Cheez-It crackers have a hole in the middle to allow them to bake more evenly. The current advertising slogan is "Get your own box", which is found on the back of most boxes. One side also contains the so-called "Anatomy of a Cheez-It." The small Cheez-It bags make the snack a popular item in vending machines.

Cheez-It are made of:

• Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate [ vitamin B1 ], riboflavin [ vitamin B2 ], folic acid)
• vegetable oil (cottonseed, palm, sunflower and/or partially hydrogenated soybean oil with TBHQ for freshness)
• skim milk cheese (skim milk, whey protein, cheese cultures, salt, enzymes, annatto extract [color])
• salt
• yeast
• paprika oleoresin (color)

• In the Adult Swim religious comedy show, Moral Orel, several characters are seen eating a box of cheese crackers called "Jeez-Its", which is a parody combining Cheez-Its and Jesus.
• Comedian Dane Cook refers to a communion wafer as a "Jeez-It" during his routine about going to mass.
• In American Dad, Roger the Alien is very fond of Cheez-Its.

• Cheez-It Official site
• Gallery of vintage graphic design featuring Cheez-It crackers