Capitalist realism

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"Capitalist realism" is a phrase used by Michael Schudson to describe contemporary advertising. Chapter seven of Schudson's Advertising: The Uneasy Persuasion compares the messages and appeals of advertising to those found in the Socialist Realism of the Soviet Union.

The phrase's earliest appearance may have been as the title of an 1963 art exhibition in Düsseldorf. The works of Gerhard Richter, Sigmar Polke and Konrad Fischer-Lueg were on show.

  • Michael Schudson. Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, (New York : Basic Books) 1984. ISBN 0465000800
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