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C.W. McCall is the pseudonym of William Dale Fries, Jr. (born November 15, 1928 in Audubon, Iowa, U.S.).

In 1973, while working as creative director for an Omaha, Nebraska advertising firm, Bozell & Jacobs, Fries created a television campaign for the Metz Baking Company. The Clio Award-winning ads [1974] featured a truck driver named C.W. McCall, who was played by Dallas actor, Jim Finlayson. The commercial's success led to songs such as "Old Home Filler-Up an' Keep on a-Truckin' Café", "Wolf Creek Pass", and "Black Bear Road". Fries sang and wrote the lyrics, and Chip Davis, later of Mannheim Steamroller, wrote the music.

McCall is best known for the 1976 #1 hit song "Convoy", which came at the peak of the CB fad in the United States. Far from a one-hit wonder, McCall first charged the song "Wolf Creek Pass", which hit #40 on the U.S. pop top 40 in 1975. At least two other songs hit Billboard's pop Hot 100, including "Old Home Filler-Up an' Keep on a-Truckin' Cafe", as well as the environmentally-oriented "There Won't Be No Country Music (There Won't Be No Rock 'n' Roll)". A dozen McCall songs hit Billboard's country singles chart, including the sentimental "Roses For Mama" (1977).

In 1978, the movie Convoy was released, based on the C.W. McCall song. The film starred Kris Kristofferson, Ali MacGraw, Burt Young and Ernest Borgnine and was directed by Sam Peckinpah. It featured a new version of the song, written specifically for the film.

In addition to the "original six" McCall albums released between 1975 and 1979, two rare singles exist. "Kidnap America" was a politically/socially-conscious track, while "Pine Tar Wars" referred to an event that actually happened in a New York Yankees-Kansas City Royals baseball game in 1983.

In 1986, McCall (William Fries) was elected mayor of the town of Ouray, Colorado, ultimately serving three terms.

In 1990, American Gramaphone Records issued a CD containing a number of old McCall tracks re-recorded for the digital CD age, plus a new song, "Comin' Back For More", which was inspired by Alferd Packer, an alleged cannibal from the 19th century.

• Wolf Creek Pass (1974)
• Black Bear Road (1975)
• Wilderness (1976)
• Rubber Duck (1976)
• Roses for Mama (1977)
• C.W. McCall and Co. (1979)
• The Real McCall: An American Storyteller (1990)
• American Spirit (with Mannheim Steamroller) (2003)

• C.W. McCall's Greatest Hits (1983, rereleased 1993)
• Four Wheel Cowboy (1989)
• The Legendary C.W. McCall (1991)
• The Best of C.W. McCall (1997)

• C.W. McCall: An American Legend
• Bozell Jacobs
• Convoy The Movie

• Bernhardt, Jack. (1998). "C.W. McCall". In The Encyclopedia of Country Music. Paul Kingsbury, Editor. New York: Oxford University Press. p. 333.