Bureau of Broadcast Measurement

From Wikipedia, the free encyclopedia

The Bureau of Broadcast Measurement, or BBM, is an audience measurement organization for Canadian television and radio broadcasting. In radio, BBM is the main provider of ratings services; in television it competes against the American company A.C. Nielsen.

BBM was established on May 11, 1944 as a division of the Canadian Association of Broadcasters. In 1964, it became the first ratings service in the world to introduce computerized sample selection.

BBM uses a diary-based system for tracking radio and television audience habits. The company had reached a deal with Nielsen in 1985 to use Nielsen's people meter system, but that deal fell through and in 1989 Nielsen launched people meters in Canada without BBM's participation.

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