Boomerang (U.S. TV channel)

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Boomerang
Boomerang
Launched April 1, 2000
Owned by Time Warner
Sister channel(s) Cartoon Network
Website Official Site
Availability
Satellite
DirecTV Channel 297
Dish Network Channel 175
Cable
Available on most cable systems Consult your cable provider
For Boomerang worldwide, see Boomerang (TV Channel).

Boomerang is the name of at least four television networks owned by Cartoon Network.

The United States version of Boomerang initially carried a weekly looping programming format. Notably, Boomerang does not carry product commercials. The only advertising on the channel is for Boomerang or Cartoon Network programming.

During its looping format, which lasted through January 17, 2005, program days began at 8 a.m. Eastern time (5 a.m. Pacific time). The looping format had 8 hours of programming repeated three times a day. Monday through Thursdays had been just normal programming days, with a variety of half-hour and hour-long cartoon programs shown. On Fridays, "monthly feature" cartoons were shown for the entire day; one cartoon was featured for each Friday of a given month for 24 hours straight. As of January 22, 2005, this banner became known as "monthly character of the month", and is now shown on weekends from 2 to 4 p.m. eastern and as of March 2007 it it known as Boomeroyalty. On Saturdays, a calendar year was featured with the cartoons of that year (ranging from approximately 1963 to 1983, one year per week in sequence). Sundays carried the "Boomeraction" theme, with animation featuring action and adventure such as SuperFriends, Space Ghost, Jonny Quest, and Battle of the Planets. In recent years, Boomerang began airing shows from more recent times, such as Batman: The Animated Series, What's New, Scooby-Doo?, The Addams Family, and Pokémon.

Boomerang has carried both theatrical animated shorts and television series from several libraries, including:

(...and many others)

(...and many others)

Boomerang has featured many exclusive programming blocks such as Hanna-Barbera's Cartoon Corral, The Zoo, Boomeracers, Acme Hour (originally a part of Cartoon Network), and Late Night Black and White.

In 2005, Boomerang began to carry more modern series, including 2 Stupid Dogs, Batman: The Animated Series, Superman: The Animated Series, Justice League, He-Man and the Masters of the Universe (2002 series), Baby Looney Tunes, Duck Dodgers, and What's New, Scooby Doo?. In 2006, Boomerang began to experiment with reruns of the Cartoon Network original series Dexter's Laboratory, and Mike, Lu & Og. Because of this, many Boomerang fans wonder if Boomerang might become a "Cartoon Network Too" in the US.

The first five seasons of the U.S. dubbed Pokémon animated series began airing on the network July 31, however the show was taken off the network's schedule on October 20, 2006 along with Baby Looney Tunes. Krypto the Superdog and the Tickle-U version of Gerald McBoing-Boing began airing on February 5, 2007 along with the return of Baby Looney Tunes.On April 23, Pokemon Was Aried Back In A Regular Time After Garfield And Friends.

Boomerang's promotional slogan, Boomerang: It's All Coming Back To You, used until late 2005 on Boomerang itself, was one of nostalgia that accurately reflected its programming of the time. However, this slogan is still used on promos airing on sister channel Cartoon Network.

The announcer for most promos for the channel is actor and current Family Feud host John O'Hurley.

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