Beer Barrel Man

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1947 Milwaukee Brewers scorecard. This version of the Beer Barrel Man would be used by the major league Brewers in the 1970s.
1947 Milwaukee Brewers scorecard. This version of the Beer Barrel Man would be used by the major league Brewers in the 1970s.

The Beer Barrel Man is a mascot logo first used in the 1940s by the Milwaukee Brewers, a Minor League Baseball team based in Milwaukee, Wisconsin. At the time, he was known as "Owgust".

With a beer barrel for a torso and tap for his nose, the Beer Barrel Man embodied the spirit of whimsy that personified the minor leagues in the mid-twentieth century.

The Beer Barrel Man was used until Spring Training of 1953, when the Boston Braves displaced the Brewers in Milwaukee. After the Braves moved to Atlanta in 1965, the Beer Barrel Man made a comeback as the first logo of the new American League Milwaukee Brewers.

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1943 club newsletter, showing two more versions of the BBM
1943 club newsletter, showing two more versions of the BBM

The Beer Barrel Man has been seen in many different incarnations.

In the 1940s and 1950s, there was a whole series of them - pitching, batting, fielding balls and running the bases.

1973 schedule
1973 schedule

When Bud Selig announced the formation of Milwaukee Brewers Baseball Club, Inc., in the 1960s to bring a new baseball club to Milwaukee, he adopted the batting Beer Barrel Man as his logo.

The Beer Barrel Man was used by the American League club through the 1977 season. Since then, he has made appearances on stadium giveaways and has found new life on Cooperstown Collection merchandise.

The Beer Barrel Man is sometimes confused with Bernie Brewer. Bernie has always been a human figure, first a regular man in lederhosen and then a costumed human mascot suit.

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