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attitude (magazine)
From Wikipedia, the free encyclopedia
| attitude | |
|---|---|
 |
|
| Editor | Adam Mattera |
| Categories | Gay, Men's Lifestyle |
| Frequency | Monthly |
| First issue | May 1994 |
| Company | Giant Clipper |
| Country | United Kingdom |
| Language | English |
| Website | Attitude at MySpace |
attitude is an award winning British gay lifestyle magazine distributed worldwide. The first issue appeared in May 1994. The magazine's target audience is young, fashion conscious gay men.
Contents |
Attitude started life as part of the Northern And Shell Group owned by Richard Desmond. In 2004 it was sold to Remnant Media, run by Simon Robinson. At the beginning of 2007 Remnant Media and its sister company SMD went into liquidation. Since then the magazine has been managed by Giant Clipper and as of October 2007 is now owned by Attitude Publications Ltd. Speculation mounted that the change of owners has effected its distribution and advertising revenue. However as of the November 2007 issue, Attitude is stocked in all WHsmiths and is now distributed by Comag.
Celebrities who have appeared on the cover include Mitch Hewer, Kylie Minogue, Madonna, Marilyn Manson, Elton John, McFly, Robbie Williams, Rupert Everett, Justin Timberlake, Lee Latchford-Evans as part of their annual Naked Issue , Freddie Ljungberg, Heath Ledger, David Beckham, George Michael, Rufus Wainwright, Will Young, Christina Aguilera, Dermot O'Leary, John Barrowman, and the Scissor Sisters. Several of these covers have been world exclusives.
In addition to celebrity interviews the magazine runs news features, which have included the plight of gay asylum seekers and the rise of the far right in Eastern Europe. In May 2005, on the eve of the last UK general election, the magazine interviewed Tony Blair for the cover.
None of the gay titles reveal ABC figures but according to the Press Gazette, Attitude is believed to be the biggest selling in the sector. <http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=38092>
attitude is renowned for getting the major exclusive interviews within the gay market. These exclusives include Madonna's first worldwide press interview for her Confessions on A Dance Floor album, Elton John and David Furnish's only print interview in the world for their civil partnership in December 2005, Heath Ledger's only gay press interview, Take That's first print interview after re-forming, and Robbie Williams's only cover story interview on the release of his Greatest Hits album. Will Young has only ever been given gay press interviews to attitude. The Scissor Sisters gave their first print interview in the world for their new album to the magazine with an exclusive five cover edition, each cover featuring a different member of the band.
The magazine is often themed, notably with a 'Celebrity Naked Issue' which featured amongst others Max Beesley, Philip Olivier and Will Mellor. In July 2005 the magazine launched a one off fashion supplement.
Contributors to the magazine have includedJulie Burchill, David Furnish, Tim Teeman, Simon Fanshawe, Mark Simpson, Will Self, Augusten Burroughs,Anthony Crank, Jackie Collins, Matt Lucas, Boy George, Russell T. Davies, Graham Norton, Preston from The Ordinary Boys, Bruce LaBruce and photographer Wolfgang Tillmans. Senior contributing editors include Johann Hari of The Independent, Paul Flynn and Patrick Strudwick
In 2005, attitude editor Adam Mattera won Best Men's Magazine editor of the year at the prestigious BSME awards. It was the first time that a gay magazine editor won the prize. Mattera was shortlisted again for the prize in 2006.
The January 2007 edition of attitude did not appear on its publication date. Speculation mounted over whether the magazine was still in publication with reports of cleared offices and disconnected telephones.[1] At one point, it was reported that attitude had closed owing to financing problems and that they may be put up for sale.[2] However, the February 2007 edition came on sale as planned. In his monthly letter, the editor explained the problems had been due to a change of publisher. It has since been confirmed that the magazine has been sold to Giant Clipper Ltd.[3]
The July 2007 edition of attitude also didn't appear on its publication date. Staff claimed not to have been paid since April as Giant Clipper Ltd faced a financial crisis. At the end of August a combined Aug/Sept issue was published. The October issue went on sale some weeks later than would be expected (in the beginning of October, rather than September), with "Attitude Publications Ltd" listed as the publishers. The form factor of the magazine has also been reduced in size. The magazine size is now American A4. Similar in size to Esquire. [4]
The attitude website appears to no longer be online. The domain registrant of attitude.co.uk is still recorded as Remnant Media Ltd in the Nominet WHOIS database. [5]
