Applebee's

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Applebee's International, Inc.
Type Subsidiary of IHOP
Founded 1980
Headquarters Overland Park, Kansas, USA
Key people Julia Stewart, President & CEO[1]
Bill and T.J. Palmer of Atlanta, Georgia, Founders
Industry Restaurants
Revenue $1.216 billion USD (2005)
Operating income $157.637 million USD (2005)
Net income $101.802 million USD (2005)
Employees 32,260 (2006)
Slogan "Together is good."
Website www.applebees.com

Applebee’s International, Inc. is a United States company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. As of February 25, 2007, there were 1,942 restaurants operating system-wide in 49 states, 16 international countries, and one U.S. territory. Its catch phrase is Eatin' Good in the Neighborhood®.

On July 16, 2007, IHOP Corp. announced that it agreed to buy Applebee's International for about $2.1 billion[2].

The Applebee's chain was started by Bill and T.J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in Atlanta, Georgia in 1980. After opening their second restaurant the pair sold their company to W. R. Grace and Company in 1983. As part of the transaction, Bill Palmer was named president of the Applebee's Division an indirect subsidiary of W. R. Grace and Company. In that capacity, Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system. He became an Applebee's franchisee in 1985 and today owns more than three dozen Applebee's restaurants.

In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar to reflect the Palmers' original concept of a place people could call their own.

In 1988, Applebee's International, Inc. became the restaurant chain's franchisor when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace.

Today, with more than 1,800 restaurants, Applebee's is the world's largest casual dining restaurant chain.[citation needed] For each of the past 13 years (1993-2005), Applebee's has opened 100 or more new restaurants. The company estimates the development potential of the Applebee's concept in the United States to be at least 3,000 restaurants.

Logo used from 1980-2007.
Logo used from 1980-2007.

On July 16, 2007, IHOP Corp. announced that it agreed to buy Applebee's International for about $2.1 billion. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6 percent premium to the closing price on July 13, 2007. IHOP, which franchises nearly all of its restaurants, said it hoped to employ that strategy with Applebee's. “We believe we have an opportunity to re-energize the brand and get franchisees, employees and guests all sort of thinking about the brand in a different way,” Julia Stewart, IHOP's chairman and chief executive officer, said. “Obviously, we have opportunities to find points of differentiation – things that no one has but Applebee’s – and I think the future is very bright.”

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