Adweek

From Wikipedia, the free encyclopedia

Adweek is a weekly American advertising trade publication.

First published in 1978, Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Its editor is Alison Fahey.

Adweek publishes fifty-one issues a year (skipping the last week of December). It also publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by VNU, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms.

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