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Addictive TV were formed in 1992. The UK DJ/producers and audiovisual artists are the team behind Optronica - the visual music and VJ festival held at the NFT and British Film Institute IMAX in London, UK.

In 1998 they produced Transambient for Channel 4 in the UK and from 2000 - 2005 produced the ground-breaking DJ:VJ music series Mixmasters for the UK's ITV1. In 2003, working closely with the R&D area of Japanese manufacturer Pioneer Electronics they became instrumental with the testing and development of their DVD turntables, the first being the Pioneer DVJ-X1 released in 2004, the follow-up DVJ 1000 was released in 2006.

As artists, Addictive TV have performed in places including the Pompidou Centre in Paris and the Royal National Theatre in London to festivals like Roskilde Festival in Denmark and the San Francisco Film Festival in the US.

They are known for their bootleg film remixes, and in 2006 they became the first group to officially remix a Hollywood film, reworking New Line Cinema's dance-centric Take the lead into an audiovisual Viral video. In 2006 they also worked on Snakes on a Plane remixing the film for its TV commercials.

Also in 2006, they performed at Siggraph '06 - the world largest digital arts events.

In the same year, in the international publication DJMag annual poll, Addictive TV were voted #1 VJs in the world for a second time (the first being in 2004 in the magazine's first ever VJ poll alongside their Top 100 DJ poll). ^[1]

From 2001 to 2005, Addictive TV were signed to US label Moonshine Music, releasing nine DVD albums of their Mixmasters and Transambient projects. They also release through Naive in France, Absolut via Universal Music Group in Germany and Pinnacle in the UK.

Titles include: (2000) TRANSAMBIENT / (2001) SPACED OUT / (2002) MIXMASTERS #1 and (2005) AUDIOVISUALIZE

• ADDICTIVE TV MySpace page
• ADDICTIVE TV WEBSITE
• OPTRONICA WEBSITE